Understanding Email Campaigns

Understanding Email Campaign Reports

Making sense of open rates, click rates, and email stats

Our customers who are new to email marketing are fascinated by all the tracking they get with their email campaigns. Unlike print or traditional direct marketing, you can actually track how many people opened your email campaigns, and see exactly what they clicked. We often get new users calling us up on the phone, because they’re nervous about sending their first campaign. After we help them build up the courage to click the “Send” button, they click over to watch their stats: “Hey! 5 people already opened! 17 people! Holy cow, 34 people already opened!!!” Read Full Article

Grow Your Email Marketing Opt-in List

Email marketers face an ongoing battle to grow their email opt-in lists. With a churn rate of up to 30% for email addresses on most opt-in lists each year, it’s tough just to stay even! And without list growth, it’s hard to deliver the increases in revenue and ROI your company needs in this economy.  You have to grow your email marketing opt-in list.

We allow users the ability to work with an unlimited number of recipient lists, each containing a unique set of up to 400 customizable data fields. New lists, list fields and schema can be updated by the user instantaneously, providing the most flexible data management solution in the industry. Read Full Article

Viral Email Marketing

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly will fade off. Viral marketing is more powerful than third-party advertising because it conveys an implied endorsement from a friend or loved one. Although clearly delineated as an advertisement, the spillover marketing benefits are powerful-much like the efficacy of radio commercials read by your favorite DJ. Read Full Article

Drive Traffic To Your Page

1. Drive targeted Traffic by leaving comments on high traffic blogs in your niche. In this case, don’t fall into the trap many people fall into just leaving comments like Wonderful write-up superb advice. Thank you. The reason is people will hardly visit your website or blog if they feel you do not have much to offer. Instead, make your comments contributory. For instance, if you see a blog where the user pasted high quality information but missed some other things, you could include it in your post. Posts like the idea of using articles to achieve high ranking is good. But can I chip something in? You could also boost your search engine ranking if you just leave your comments on about 100 high traffic blogs with PR 5+. That will surely get people to notice what you have to say. Since you included your link either as the heading or at the end of the post, it will make it easier for people to visit your website via clicking through the link you provided. Read Full Article

Keyword List Expansion + Negative Keywords

1. How To Use This Guide

PPC Management guides are designed to be simple, easy to understand and easy to implement. We don’t think any of this information is overly complicated – it is just time consuming and tedious…and your competitors are too lazy to do it so it can give you an instant competitive advantage over them!

This guide is simple. There are no real rules to using it. Just take the step by step guides one at a time so they’re easy to digest or you can take 1 or 2 hours and implement the entire thing so you can feel warm and fuzzy inside. Read Full Article

Double Opt-In

Double Opt-In

The term “double opt-in” typically refers to a second action confirming permission has been granted by the recipient to receive emails. This can be done through a confirmation email or through a web page. The confirmation email asks recipients to either return the email or click a hyperlink to confirm the recipient’s desire to receive this information. Marketers who feel the definition of opt-in should already include the second action of signing up for the email message may not use the term “double opt-in” because of its perceived redundancy. Read Full Article

Online Email Tracking

Online Email Tracking

Adogy allows businesses, professional emailers, and associations to easily create, send, and track email, and auto-responders. We believe that email marketing should be really easy and have built and designed Aodgy from the ground up to give you all the features you need while still making it easy enough for anyone to create permission-based email marketing campaigns with high deliverability.

List Management

List Management

Your list is one of your most valuable assets. To gain the highest return from this asset, you need the list management expertise of a market leader, a company that can carve out a highly profitable market position for your list.

Our list management solutions maximize the value of your customer list. We use a multi-channel platform to generate revenue through email, postal, mobile, and telesales distribution. Our proven techniques allow us to optimize the hidden value in your database, target key consumers, adhere to strict compliance measures, and produce a sustainable income for your business.

Adogy has been a leader in list management and optimization services since our inception. We specialize in management of all genres of data in an online and offline form. Read Full Article

Getting Started in Email List Management

Getting Started in Email List Management

Email marketing is growing to be a huge sector in the online marketing world. Knowing where to start can be a little fuzzy. First, you need to start with data. You need email lists that are new and up to date. Not to mention that all of them should be can-spam compliant. Besides that you need to have a website that is collecting this info or companies like Adogy that will feed you data consistently.

Prior to list management the only way that you could get people to your site was through optimized PPC Management. Now you control everything by email list management. You can now email millions of people in a few minutes. You can reach new customers for all your products. If you know what you are doing you’ll get 100% inbox with your emails and a 5-10% conversion on those emails. Not to mention, thousands of people coming to your website and purchasing things on it. Read Full Article

List Management

List management is the process of selling mailing lists. List management includes the tasks of publishing data cards and maximizing sales through promotional efforts. It also includes the responsibility of processing orders, coordinating approvals with the list owner, and coordinating fulfillment with the list owner’s service bureau.