Public relations, sometimes known as PR, is the process of obtaining media attention for a company, good, or service by using strategies like press releases, media outreach, and other forms…

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs) for relevant keywords or phrases.…

Digital marketers thrive on change and competition. Undoubtedly, all of us grapple with pressures to increase productivity, reach more customers more efficiently and, ultimately, boost revenues. By adopting new technologies,…

Pitching stories to journalists is a lot like asking someone to dance : If you approach things with confidence and don’t come on too strong, you might just get to…

In recent months I launched a company which received coverage on TechCrunch, The Financial Times, the BBC, and over 25+ other publications. The goal of this series is to teach you how to…