10 Ways to Improve Your Paid Campaigns

If you’ve given a pay per click marketing campaign a try and left waving the wave the flag, you’re not the only one. After all, you spent a little bit of money and haven’t noticed any results. The thing is, a successful PPC campaign doesn’t happen overnight. It takes time, knowledge and testing. Make that lots of testing.

But, let’s say that you’ve been sticking with your PPC campaign. You may have noticed a little bit of traffic – hopefully even some sales –  but it’s not as much as you would like. What can you do to make certain that you’re getting the most bang out of your buck?

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5 Most Common Misconceptions About SEO

Between the growth of e commerce and algorithm updates, there have been many conversations involving the state of SEO. Some say the practice is over, other argue that SEO is still required if you want your online business to get noticed and grow. Regardless of which side of the debate you believe, SEO remains a hot topic in the digital world. And with so much talking, how can you separate the truth from fiction?

Here are 5 common misconceptions about SEO and the truth behind each.

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5 Online Marketing Trends You Need to Know About In 2014

Even though we’re well into 2014, it’s never too late to get up-to-date on the latest trends – which you can implement for 2015. But, what are some of the hottest marketing trends? Here are the 5 online marketing trends that you have to be aware of if you want to remain relevant in this ever-changing industry.

1. Mobile Apps Will Continue to Rise

Why has everyone been making a really big deal about mobile marketing? Because not only is essentially everywhere – 90% of American adults have a cell phone. And, you can expect that continue to grow. With the increase of mobile usage you can also expect simple, mobile apps to continue to dominate.

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Understanding Email Campaigns

Understanding Email Campaign Reports

Making sense of open rates, click rates, and email stats

Our customers who are new to email marketing are fascinated by all the tracking they get with their email campaigns. Unlike print or traditional direct marketing, you can actually track how many people opened your email campaigns, and see exactly what they clicked. We often get new users calling us up on the phone, because they’re nervous about sending their first campaign. After we help them build up the courage to click the “Send” button, they click over to watch their stats: “Hey! 5 people already opened! 17 people! Holy cow, 34 people already opened!!!”

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Text Marketing

Text Marketing

The hottest and one of the most successful Direct Response Marketing methods today is text marketing. Prospects simply text the offer in and they are immediately sent back, after confirmation, a message that can range from discount coupons to contest entries. Imagine including a text message offer on all your advertising to collect new phone numbers and email addresses for a continued stream of new leads that eventually become new sales for increased revenues. Adogy makes this possible for all of its customers to get the correct message in front of their customers.

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Targeted Results

Targeted Results

Not to pat ourselves on the back (especially under these circumstances), but we are very consistent at getting our customers targeted results. We deliver customers to our customers through targeted data. By meeting individual needs in a constantly changing environment we target only the customers that will be the best for your business. Targeted data helps our customers to be able to connect with the correct customer in the correct geographical location. In other words, we deliver customers, we deliver leads, We deliver results.

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Online Email Tracking

Online Email Tracking

Adogy allows businesses, professional emailers, and associations to easily create, send, and track email, and auto-responders. We believe that email marketing should be really easy and have built and designed Aodgy from the ground up to give you all the features you need while still making it easy enough for anyone to create permission-based email marketing campaigns with high deliverability.

Telesales Distribution

Telesales Distribution

It’s been proven that 80% of your disqualified leads will end up purchasing products and services that you offer within the next two years. Will they purchase from you, or from your competitors? Well nurtured leads represent an unbelievable opportunity. Many marketers focus almost entirely on new lead generation, often not realizing that the most valuable list is the one you already own. With the need for constant growth, Marketing Directors are constantly seeking new prospects to introduce to their programs. Management tracks the ROI on front-end lead generation and closely monitors conversion rates.

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Grow Your Email Marketing Opt-in List

Email marketers face an ongoing battle to grow their email opt-in lists. With a churn rate of up to 30% for email addresses on most opt-in lists each year, it’s tough just to stay even! And without list growth, it’s hard to deliver the increases in revenue and ROI your company needs in this economy.  You have to grow your email marketing opt-in list.

We allow users the ability to work with an unlimited number of recipient lists, each containing a unique set of up to 400 customizable data fields. New lists, list fields and schema can be updated by the user instantaneously, providing the most flexible data management solution in the industry.

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Viral Email Marketing

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly will fade off. Viral marketing is more powerful than third-party advertising because it conveys an implied endorsement from a friend or loved one. Although clearly delineated as an advertisement, the spillover marketing benefits are powerful-much like the efficacy of radio commercials read by your favorite DJ.

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