B2B (Business-to-Business)

B2C (Business-to-Consumer)

Back-End Optimization

Backlink

Bait and Switch

Bandwidth

Banner Ad

Banner Blindness

Banner Exchange

Barter

Behavioral Analysis

Behavioral Analytics

Behavioral Economics

Behavioral Intent

Behavioral Segmentation

Behavioral Targeting

Below-the-Line Promotion

Benchmarking

Benefit Segmentation

Benefit Segmentation

Billboard Advertising

Black Hat SEO

Blog

Blogosphere

BOFU (Bottom of Funnel)

Bottom-Up Marketing

Bounce Rate

Brand Advocate

Brand Ambassador

Brand Equity

Brand Essence

Brand Experience

Brand Extension

Brand Identity

Brand Loyalty

Brand Narrative

Brand Promise

Brand Promise

Brand Recognition

Branded Content

Branding Strategy

Break-Even Analysis

Bricks-and-Clicks

Broad Match Keywords

Broad Match Modifier

Broadcast Media

Budget Allocation

Bulk Email Marketing

Bumper Ad

Business Intelligence

Business Model Canvas

Business-to-Association (B2A)

Business-to-Government (B2G)

Business-to-Many (B2M)

Button Ad

Buyer Persona

Buyer Psychology

Buyer’s Journey

Buyer’s Remorse

Buzz Marketing

Buzzword

Buzzworthy