Definition of Keyword Performance Keyword performance refers to the effectiveness of specific keywords in attracting web traffic and generating conversions in digital marketing campaigns. It
Definition of Youth Segment The term “Youth Segment” in digital marketing refers to a specific target audience comprised of children, teenagers, and young adults, generally
Definition of User-Driven Content User-driven content, also known as user-generated content, refers to any form of content created and published by users rather than by
Definition of Storybranding Storybranding is a digital marketing approach that focuses on crafting a brand’s narrative and message to connect with its target audience emotionally
Definition of Zephyr Experience (Gentle Interaction) The Zephyr Experience, also known as Gentle Interaction in digital marketing, refers to a subtle, non-intrusive method of engaging
Definition of Social Media Contests A social media contest is a promotional event organized by brands or businesses on social media platforms, where participants can
Definition of Unbranded Marketing Unbranded marketing is a strategy where a company promotes its products or services without directly associating them with their brand name
Definition of Mobile Engagement Mobile engagement refers to the interactions and experiences that users have with a brand, product, or service through their mobile devices,
Definition of Daily Active Users (DAU) Daily Active Users (DAU) is a digital marketing metric that tracks the number of unique individuals who engage with
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