Hiring an SEO Consultant? Follow this Guide.
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs) for relevant keywords or phrases. …
Create a Digital Content Strategy that Generates Customers
We make an infinite number of choices every single day—everything from what time we’re going to wake up to what we’re having for lunch. As marketers, we need to understand …
Digital Content Management (DCM): Top Strategies and More
Digital marketers thrive on change and competition. Undoubtedly, all of us grapple with pressures to increase productivity, reach more customers more efficiently and, ultimately, boost revenues. By adopting new technologies, …
Deconstructing the Perfect PR Pitch
Pitching stories to journalists is a lot like asking someone to dance : If you approach things with confidence and don’t come on too strong, you might just get to …
What is the PR Process?
In recent months I launched a company which received coverage on TechCrunch, The Financial Times, the BBC, and over 25+ other publications. The goal of this series is to teach you how to …