Enterprise PR built for businesses of all kinds

Digital PR Services

When it comes to PR, we understand the power of a well-placed story.

Adogy has established relationships with some of the most influential journalists and media outlets in the industry.

We are a powerful agency focused on quality placements over quantity. Our team places you in the most respected publications across the internet. To do this, we follow a comprehensive, tested, and repeatable strategy for all of our clients. 

Our services go far beyond simple pitching, ensuring your team has the best shot at receiving earned media and PR.

Battled-tested digital PR tactics that go beyond pitching

Our services include:

Simple media placements

Adogy flipped the business model of PR agencies by offering simple digital media placements for customers.

Professional writing

High-quality articles. Every piece of content we produce captivates readers, strengthens brand reputation, and drives organic traffic.

A trusted network

The power in Adogy is our relationships with both our clients and journalists.

Proven outreach tactics

Persuasive storytelling with targeted outreach tactics to secure valuable media coverage and build strong relationships with key publications. 

Guidelines review

A meticulous review process to ensure that all content adheres to the guidelines set by publications. 

Company/topic research

Comprehensive company and topic research, enabling us to identify strategic PR and SEO placements for our clients

Regular reporting

Comprehensive monthly progress reports, enabling clients to assess the impact of our services, and make data-driven decisions.

Publication research

Publication research services that uncover the best placement opportunities.

Digital PR Services

Frequently asked questions

Get answers to common questions about Adogy’s Digital PR Services

Our service process begins with two introductory calls. The first call is a free digital strategy consultation. The purpose of this session is to learn more about your company and to strategize what the best plan of action would be for your team. After the first call, our team schedules a kickoff call. The purpose of this call is to have teams meet and to finalize the scope of the contract. This call lets us explore topic focuses for your company and specific elements of the brand that we should know about. After these two calls, our team starts pitching and placing your company into publications. We conduct regular check-in calls to update you and discuss tactical changes, if needed.

Our standard service package is a 6-month term contract. However, we allow for a 3-month minimum contract for those who need shorter term lengths. This gives us ample time to plan and pitch placements for the coming months. 

Unique from other agencies, Adogy bases all contracts on deliverables. Our team sets a goal for several placements within a timeframe ( e.g., 6 mo to 1 yr) and delivers those guaranteed for a set monthly price. At the beginning of each month, our accounting team sends an invoice. You will never hear us say, “We pitched x publications for no results.”

Our team only pitches to high-domain authority publications. We focus on analytics and consider several factors, including publication age, topic focus, and Moz Domain Authority (at least 55+). For PR clients, our team has a more narrow focus on placing your brand in top-tier publications like Forbes, Entrepreneur, and Inc. 

Our goal is to protect and develop your company’s brand. To do this, your team must help us learn more about your brand image and brand vision. After we understand your goals, your team can focus on amplifying our efforts. We will send you checklists for post-placement tasks (i.e. sharing placements on LinkedIn and/or your website). 

While your team can provide suggested placement opportunities, Adogy cannot promise to place your company into any specific site. 

About Digital PR

Digital PR (Public Relations) offers a potent blend of brand awareness, reputation management, and SEO (Search Engine Optimization) benefits. Here is how digital works and why it matters.

What is Digital PR and Why Does it Matter?

Digital PR goes beyond traditional PR, focusing on online reputation and brand storytelling. It’s about crafting newsworthy narratives that resonate with target audiences and secure placements in high-authority publications, industry blogs, and even podcasts. 

This strategic outreach boosts brand awareness and generates valuable backlinks – links from credible websites to yours – which are a cornerstone of SEO success.

How Can Digital PR Services Enhance Your SEO Strategy?

  • Authority & Credibility: Earned media placements in reputable publications establish your brand as a thought leader and a trusted source of information. Search engines value such endorsements, potentially giving your website a ranking boost (Source: Google).
  • Increased Website Traffic: Compelling media coverage and influencer mentions drive targeted traffic to your website, bringing potential customers directly to your doorstep.
  • Enhanced Brand Perception: Positive media portrayals not only elevate brand awareness but also cultivate trust and credibility. This positive perception can lead to higher user engagement on your website, another SEO ranking factor (Source: Search Engine Journal)

Beyond Rankings: The Broader Benefits of Digital PR

While SEO benefits are ranking-based, digital PR offers a wider array of advantages:

  • Crisis Management: A proactive digital PR strategy can help mitigate negative online sentiment and protect your brand reputation during challenging times.
  • Improved Social Proof: Positive media coverage and influencer endorsements serve as powerful social proof, influencing consumer behavior and driving conversions.
  • Stronger Brand Advocacy: By establishing yourself as an industry authority, you can inspire brand loyalty and encourage customers to become enthusiastic advocates.

How to invest in a Digital PR plan

A well-defined digital PR strategy requires expertise in crafting newsworthy content, building strong media relationships, and navigating the ever-evolving online landscape. 

Partnering with a digital PR agency like Adogy (we have over 15+ years of experience managing successful digital PR campaigns for clients in various industries) can provide your business with the resources and expertise needed to:

  • Identify key industry influencers and journalists.
  • Develop compelling content that resonates with target audiences.
  • Secure high-quality media placements that generate valuable backlinks.
  • Monitor online conversations and manage brand reputation.

The Takeaway

Digital PR services offer a strategic approach to propelling your brand to new heights. By combining brand storytelling, media outreach, and SEO best practices, digital PR can significantly enhance your online presence, drive qualified traffic, and ultimately, achieve your business goals.

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