Click-Through Rate (CTR)
November 23, 2025
Click-through rate (CTR) is the percentage of viewers who click your link or ad. Learn how to calculate it, why it can mislead, and how to improve it without gaming the number.
Marketing has a marketing problem. Most people equate it with ads, yet we’re all trying to avoid ads in every aspect of our lives. This is where I step in. With a career dedicated to transforming marketing into a force for ROI and genuine customer connection, I’ve led the charge in content marketing, digital strategy, and brand storytelling.
As a keynote speaker and author, I share insights on leaders can inspire their teams and how marketing can be more customer-focused and ROI-driven. My journey as the founder of Marketing Insider Group has been about guiding brands to break through the promotional noise, focusing on what truly works.
What excites me the most? Building winning teams that deliver impactful marketing programs, tailoring strategies to buyer needs, and turning brands into thought leaders. I believe in marketing that resonates, inspires, and contributes to business growth.
I’m passionate about sharing this vision – whether it’s on stage inspiring audiences, in boardrooms crafting groundbreaking strategies, or through the pages where I distill my years of experience. If your organization seeks to redefine marketing’s role, elevate content strategy, or you’re looking for a speaker who can connect with and inspire your audience, let’s talk.
BA in English at Saint Joseph’s University
Click-through rate (CTR) is the percentage of viewers who click your link or ad. Learn how to calculate it, why it can mislead, and how to improve it without gaming the number.
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