Definition of Abandoned Cart Emails

Abandoned Cart Emails are automated email reminders sent to customers who have added items to their online shopping carts but have not completed the purchase. These emails aim to re-engage shoppers and encourage them to return to the website to complete their transactions. They often include personalized product recommendations, discounts, or incentives to motivate customers to complete the purchase.


The phonetics of the keyword “Abandoned Cart Emails” are:/əˈbændənd kɑrt ˈimeɪlz/

Key Takeaways

  1. The emails should effectively remind customers who have left their online shopping carts without completing a purchase, often resulting in recovered sales.
  2. Personalization, clear messaging, and an enticing subject line are key components that help drive customers to return and complete their transactions.
  3. Including a sense of urgency, promotional offers, or social proof can significantly boost the success of abandoned cart emails by prompting customers to take action.

Importance of Abandoned Cart Emails

Abandoned Cart Emails are essential in digital marketing because they serve as a strategic method to recover potential lost sales by directly engaging with customers who have initiated the purchasing process but did not complete it.

These emails remind and encourage customers about the items left in their online shopping carts, enticing them to return and complete the purchase.

By addressing possible concerns, offering special discounts, or suggesting additional related products, Abandoned Cart Emails not only help increase conversion rates and revenue but also enhance the customer experience and build a solid brand-customer relationship.


Abandoned Cart Emails serve a critical role in the overall digital marketing strategy. They aim to recover lost sales and reconnect with potential customers who have left items in their online shopping cart without completing the purchase. These emails act as a gentle reminder and an effective re-engagement tool, as they draw customers back to the website by showcasing the products left behind and creating a sense of urgency through limited time offers or discounts to encourage the completion of the transaction.

This, in turn, can lead to increased conversion rates and contribute to an eCommerce business’s overall growth and success. To optimize the potential of Abandoned Cart Emails, marketers often utilize personalized messaging, tailored product recommendations, and eye-catching visuals based on the customer’s behavior and preferences.

These targeted efforts serve as an opportunity to strengthen the relationship between the brand and the customers by demonstrating that the company is tuned into their specific needs and concerns. Furthermore, this approach helps build trust, as it shows the company’s willingness to go the extra mile to ensure that their customers are satisfied with their shopping experience.

Ultimately, the email not only help retrieve lost sales but also play a role in forging lasting connections that can result in repeat business and customer loyalty.

Examples of Abandoned Cart Emails

Example 1: Amazon is a well-known e-commerce giant that uses abandoned cart emails to remind customers about items left in their online shopping carts without completing the purchase. When a user adds items to their cart but does not complete the transaction, Amazon sends a personalized email that showcases the item and provides a direct link to the shopping cart, subtly encouraging the customer to complete the purchase.

Example 2: Adidas: Adidas is a popular sportswear brand that utilizes abandoned cart emails to encourage customers to revisit incomplete purchases. When customers leave items in their cart on the Adidas website, they receive an email highlighting the specific products and including complementary items that the customer might be interested in. This marketing strategy brings attention back to the cart and potentially increases the purchase value by showcasing additional products.

Example 3: is a travel accommodation booking website that uses abandoned cart emails as reservation reminders. When users search for accommodations and add potential listings to their carts without booking, sends reminder emails showcasing the selected properties. These emails also include information about the property’s popularity and availability, creating a sense of urgency for the customer to complete the booking.

Frequently Asked Questions

1. What are abandoned cart emails?

The emails are automated messages sent to customers who have added items to their shopping cart but left the website without completing their purchase. These emails gently remind customers to return and complete their transactions.

2. Why are these emails important?

They are an effective marketing strategy to recover lost sales and improve conversion rates. A timely and well-crafted abandoned cart email can encourage potential customers to return and finish their purchases, significantly increasing your overall revenue.

3. How soon should I send one?

It’s generally recommended to send the first abandoned cart email within a few hours of the user leaving their cart. This timeframe ensures that the customer is still engaged with your brand and can potentially entice them to complete their purchase.

4. How many abandoned cart emails should I send?

A well-structured abandoned cart series typically consists of 2-3 emails. The first email is sent shortly after cart abandonment, the second email is sent 24 hours later, and the third email is sent a few days later. This provides multiple opportunities for the customer to return and complete their purchase.

5. What are some best practices for these emails?

Some best practices for them include using attention-grabbing subject lines, personalizing the email content, showing the customer’s abandoned items with visuals, offering incentives (such as discounts or free shipping), and having clear calls-to-action (CTA).

Related Digital Marketing Terms

  • Retargeting Campaigns
  • Cart Recovery Strategies
  • Browse Abandonment Emails
  • Exit-Intent Popups
  • Behavioral Email Triggers

Sources for More Information

Reviewed by digital marketing experts

More terms

Guides, Tips, and More