Adogy Glossary


Definition of Crowdfunding

Crowdfunding refers to the practice of raising funds for a project, venture, or cause by collecting small amounts of money from a large number of individuals, typically through an online platform. This method allows creators or entrepreneurs to access capital without relying on traditional investors or banks. Donors or backers may receive rewards, equity, or special recognition in exchange for their financial contributions.


The phonetics of the keyword “Crowdfunding” can be represented as: /ˈkroʊdfʌndɪŋ/

Key Takeaways

  1. Crowdfunding is a method of raising capital through the collective efforts of individuals, communities, and networks, allowing people to pool their resources to support initiatives by entrepreneurs, artists, and organizations.
  2. There are several types of crowdfunding models, such as equity-based, reward-based, donation-based, and lending-based, each catering to different project requirements and investor expectations.
  3. The success of a crowdfunding campaign depends on effectively promoting the project, engaging supporters, and providing transparent communication throughout the process. A well-executed campaign can lead to increased brand exposure, identification of new customers or markets, and valuable feedback on the project.

Importance of Crowdfunding

Crowdfunding is an important digital marketing term as it refers to the practice of gathering financial support and resources via online platforms, leveraging the collective efforts of a large number of individual contributors and investors.

This innovative approach enables entrepreneurs, startups, and even established businesses, to promote their ideas, products, or services, while securing the necessary funding to kick-start or sustain their projects.

By utilizing digital marketing tools and techniques, businesses can effectively target and engage with potential backers, communicate their vision and goals, and foster a sense of community and trust around their brand.

In essence, crowdfunding not only provides the essential funds required for a project’s success but also helps in creating increased brand awareness and audience engagement in the digital sphere.


Crowdfunding is a digital marketing strategy that revolves around the collective effort of individuals who pool their resources, usually in the form of monetary contributions, to support an initiative or a project. Typically, start-ups, entrepreneurs, or individuals with a creative idea seek financial backing through crowdfunding platforms such as Kickstarter, Indiegogo, and GoFundMe, to name a few.

The primary purpose of crowdfunding is to gain financial support from a large audience or fan base, thereby minimizing the risk and financial burden on a single investor or lending institution. This method allows project creators to realize their dreams without financing from traditional sources.

Crowdfunding campaigns are designed to generate excitement, engagement, and backing from a wide range of people. This method of fundraising allows backers to participate in the development process and, in some cases, receive rewards, exclusive access to products, or even equity shares.

Beyond raising capital, crowdfunding serves a dual purpose by offering businesses an opportunity to validate their product or service idea, create brand awareness, and build a loyal community that believes in their vision. Inaction, crowdfunding promotes a sense of ownership and accomplishment among project backers, ensuring a higher level of commitment and a long-lasting sense of pride in the project they’ve supported.

Examples of Crowdfunding

Crowdfunding is the practice of raising small amounts of money from a large number of people, often through online platforms, to support a project, cause, or business venture. Here are three real-world examples of crowdfunding campaigns:

Pebble Smartwatch: In 2012, the Pebble Smartwatch project launched on Kickstarter, a popular crowdfunding platform. By setting a funding goal of $100,000, the creators aimed to raise enough money to develop and manufacture the world’s first smartwatches. The project gained immense traction, ultimately raising over $10 million from nearly 69,000 backers, making it one of the most successful crowdfunding campaigns in history.

Veronica Mars Movie: In 2013, the creator of the popular television show Veronica Mars, Rob Thomas, started a Kickstarter campaign to fund a Veronica Mars movie. Seeking to raise $2 million, the project reached its goal within 10 hours of launching and eventually raised over $

7 million from more than 91,000 backers. The Veronica Mars film was successfully released in 2014, showcasing the power of crowdfunding in the entertainment industry.

Flow Hive: In 2015, father and son team Stuart and Cedar Anderson launched the Flow Hive crowdfunding campaign on Indiegogo. This unique beekeeping system allowed honey to be harvested directly from the hive with minimal stress to the bees. The concept quickly gained traction online, and the campaign set an Australian crowdfunding record by raising over $12 million from over 36,000 backers. The success of the Flow Hive campaign demonstrates the potential of crowdfunding to revolutionize industries and bring innovative products to market.

Crowdfunding FAQ

1. What is crowdfunding?

Crowdfunding is the practice of raising funds for a project or business by collecting small amounts of money from a large number of people, usually through the internet.

2. What are the main types of crowdfunding?

There are four main types of crowdfunding: donation-based, reward-based, equity-based, and debt-based. The most common types for startups and creative projects are reward-based and equity-based crowdfunding.

3. How can I start a crowdfunding campaign?

To start a crowdfunding campaign, choose a reputable platform, create a compelling project description, set realistic funding goals and deadlines, and develop engaging content to share with potential backers.

4. What are the fees associated with crowdfunding?

Most crowdfunding platforms charge a fee based on the total amount raised. These fees typically range between 3% – 5% of the funds raised, with additional payment processing fees.

5. Can anyone start a crowdfunding campaign?

While most crowdfunding platforms have guidelines and requirements for starting a campaign, generally anyone with a unique project or business idea can start a crowdfunding campaign.

6. How do backers benefit from contributing to a crowdfunding campaign?

Backers typically receive rewards or equity for their financial contributions, depending on the type of crowdfunding campaign. Reward-based crowdfunding offers tangible or intangible items, while equity-based crowdfunding allows backers to receive shares in the company.

7. What is a funding goal?

A funding goal is the minimum amount of money a project creator needs to raise in order to successfully complete their project. The goal helps backers understand the scope of the project and the resources required.

8. What happens if a project doesn’t reach its funding goal?

If a project doesn’t reach its funding goal, most crowdfunding platforms will not charge backers and the funds collected will be returned to the contributors. Some platforms allow creators to keep the funds raised, but these are less common.

9. How can I boost the chances of success for my crowdfunding campaign?

Share it with your personal network, create engaging content, utilize social media channels, and reach out to influencers or media organizations to distribute your project more widely.

10. Are there risks associated with crowdfunding?

Yes, some risks include failure to deliver promised rewards or services, potential legal issues, and possible negative feedback or reputational damage if the project is not successfully completed.

Related Digital Marketing Terms

  • Donation-based crowdfunding
  • Rewards-based crowdfunding
  • Equity-based crowdfunding
  • Debt-based crowdfunding
  • Crowdfunding platforms

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