Definition of Display Network

Display Network, in digital marketing, refers to a collection of websites, apps, and videos where advertisers can display their advertisements for users to view. These advertisements often come in the form of banners, text, images, or videos. The Google Display Network, for example, reaches over 90% of internet users and allows advertisers to target specific audiences based on demographics, interests, and browsing behavior.


The phonetic pronunciation of the keyword “Display Network” is: dɪˈspleɪ ˈnɛtˌwɜrk

Key Takeaways

  1. Reaches a vast audience: Google Display Network reaches 90% of Internet users across millions of websites, videos, and apps, enabling advertisers to showcase their products and services to a wide range of potential customers.
  2. Utilizes multiple ad formats: Advertisers can create various types of ad formats, such as text, image, interactive, video, and rich media ads, to create engaging and visually appealing ads for their target audience.
  3. Provides advanced targeting options: Google Display Network offers powerful targeting options, such as contextual targeting, placement targeting, audience targeting, and remarketing, allowing advertisers to reach the right users at the right time.

Importance of Display Network

The Display Network is a crucial aspect of digital marketing as it encompasses a vast array of websites, mobile applications, and digital media platforms where advertisers can showcase their digital ads to a targeted audience.

By leveraging the Display Network’s reach and targeting capabilities, advertisers can increase brand exposure, engage prospective customers, and ultimately drive conversions.

It allows businesses to get their message across effectively and efficiently by focusing on demographics, interests, and other user-specific criteria.

Moreover, it provides valuable data and insights, empowering marketers to optimize campaigns, improve performance, and achieve better return on investment (ROI) for their marketing efforts.

Overall, the Display Network plays a vital role in enhancing a brand’s online presence and achieving digital marketing goals.


One of the primary purposes of the Display Network is to visually engage consumers and create an alluring impact through diverse ad formats. Digital marketers use Display Networks to amplify brand awareness by placing ads on a myriad of websites, apps, and platforms.

The ads presented on the Display Networks are specifically designed to capture the attention of potential customers while they are browsing online content, watching videos, or engaging with social media. By positioning their ads strategically, marketers can reach a larger audience, allowing them to spread their brand narrative, showcase new products or services, and ultimately drive conversions as well.

Another crucial function of the Display Network is to facilitate remarketing campaigns. Digital marketers often use Display Networks to retarget users who have previously interacted with their websites or online platforms.

By reaching out to these potential customers through relevant and personalized ads, the Display Network allows marketers to remind them of their prior engagement with the brand and entice them to complete the transaction or interact with the website further. As a result, the Display Network has become an invaluable tool for bolstering customer retention, driving lead generation, and maximizing return on investment for marketing campaigns.

Examples of Display Network

Google Display Network (GDN): The Google Display Network is one of the largest and most popular display advertising networks in the digital marketing space. It allows advertisers to place various types of display ads, such as banners, images, and rich media ads, on a wide network of websites and apps that partner with Google. GDN reaches over 90% of internet users worldwide and allows advertisers to target users based on keywords, interests, demographics, and remarketing lists.

Facebook Audience Network: Facebook Audience Network (FAN) is a display advertising network that allows businesses to extend the reach of their Facebook and Instagram ads to other high-quality apps and websites. It offers a variety of ad formats, ranging from native ads and interstitial ads to in-stream video ads. FAN uses Facebook’s extensive user data to target ads, thus allowing advertisers to show relevant ads based on user interests, behaviors, and platform interactions.

Microsoft Audience Network: Microsoft Audience Network (MSAN) is a display advertising platform that utilizes data from Bing, LinkedIn, and Microsoft’s other digital properties to deliver personalized ads across Microsoft web properties like MSN,, and Edge, as well as partnering websites. MSAN offers native and display ad formats and enables advertisers to target audiences based on user intent, interest, and demographic information. This helps businesses reach the right customers and improve engagement for their display ads.

Display Network FAQ

What is the Display Network?

The Display Network is a collection of websites and apps where your ads can appear. These sites and apps partner with advertisers to display their ads and reach a wider audience. Display Network allows you to target specific audiences, increase brand awareness, and drive more traffic to your website or products.

How does advertising on the Display Network work?

Advertising on the Display Network involves creating display ads, either using images, text, or a combination of both. These ads are then shown on various websites and apps in the Display Network. As a business, you can choose to pay per click (PPC) or pay per impression (CPM), depending on your objectives and budget.

What are the benefits of advertising on the Display Network?

Display advertising offers several advantages, including increased reach, targeting capabilities, and brand visibility. It allows you to connect with users who may not be searching for your products or services actively, but are still part of your target audience. Display ads also support multiple ad formats and placements to create engaging ad experiences.

How can I target my Display Network ads?

There are several targeting options available for Display Network ads, including keyword targeting, placement targeting, audience targeting, and demographic targeting. You can use a combination of these targeting methods to reach your ideal audience and increase the effectiveness of your advertising campaigns.

What are some best practices for Display Network ads?

Some best practices for Display Network ads include using high-quality images, testing multiple ad variations, and optimizing your bids and targeting. In addition, monitoring your campaign performance regularly allows you to make necessary adjustments and improve the overall effectiveness of your display advertising efforts.

Related Digital Marketing Terms

  • Programmatic Advertising
  • Remarketing
  • Contextual Targeting
  • Ad Exchange
  • Cost per Thousand Impressions (CPM)

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