Definition of Email Forwarding

Email forwarding in digital marketing refers to the action of sharing an email message with others, typically by recipients who found the content valuable or engaging, sending it to their contacts. This allows for a wider audience reach and increased visibility of the marketing campaign. In essence, email forwarding is a form of word-of-mouth promotion, leveraging existing connections and networks to expand the reach of marketing messages.


The phonetic spelling for “Email Forwarding” is: Email: /ˈiːmeɪl/Forwarding: /ˈfɔːrwərdɪŋ/

Key Takeaways

  1. Email forwarding allows automatic redirection of incoming emails from one address to another.
  2. It is useful for managing multiple email accounts, consolidating business communications, and personal use.
  3. Setting up email forwarding is simple and can usually be done through your email provider’s settings or control panel.

Importance of Email Forwarding

Email Forwarding is an important digital marketing term because it plays a vital role in expanding a brand’s reach and increasing engagement with potential customers.

When a recipient forwards an email to their contacts, it not only helps create organic word-of-mouth promotion but also contributes to establishing trust, as it comes from a known source.

This boosts the effectiveness of the marketing campaign, leading to higher conversion rates, increased return on investment, and better business results.

Furthermore, forwarded emails indicate that the original content was valuable, engaging, and relevant, providing insightful feedback for marketers to use for future campaigns.


Email forwarding plays an essential role in today’s digital marketing strategies, serving as an invaluable means for expanding a business’s reach and fostering a connection with its audience. At its core, email forwarding is the act of sharing an email message with others who may find its content relevant or beneficial.

Email marketers often include a “forward to a friend” option in their marketing emails, encouraging recipients to share the content with their personal networks. This contributes to brand awareness, audience engagement, and, ultimately, improved lead generation.

By utilizing email forwarding, businesses can essentially turn their audience into brand advocates, who, by forwarding a message, implicitly endorse the brand and its content. This approach not only amplifies the impact and scope of the marketing messages but also lends credibility to the brand, as forwarded emails tend to carry a sense of trustworthiness due to the personal relationship between the sender and the receiver.

Furthermore, the resulting increase in referral traffic can lead to new business opportunities, boosting overall growth and return on investment for the company’s marketing efforts. In this manner, email forwarding acts as a catalyst for the growth and success of a digital marketing campaign.

Examples of Email Forwarding

Referral Programs: Many companies use email forwarding as part of their referral programs. For example, a brand might offer discounts or rewards to customers who share promotional emails with their friends or family through forwarding. The forwarded email may contain a unique referral link that tracks new customers or sales that come as a result of the forwarded email, and the original customer who forwarded the email receives the discount or reward.

Event Promotion: A local event organizer may send out an email newsletter announcing an upcoming event, such as a concert, workshop, or conference. Recipients of the email who find the event interesting may forward the email to their friends or colleagues who they believe also may be interested in attending. Through this email forwarding, the event organizer can extend their reach and increase the likelihood of attracting new attendees.

Sharing of Valuable Content: A company that creates valuable content such as research reports, industry trends, or case studies may send an email to their subscribers with links to download this content. Subscribers who find this content helpful may forward the email to their colleagues or business associates who might also benefit from the information. In this case, email forwarding helps in creating brand awareness and establishing the company as a thought leader in the industry.

Email Forwarding FAQ

1. What is email forwarding?

Email forwarding is a feature that allows incoming emails sent to one email address to be automatically redirected to another email address. This is useful when you want to receive all your emails from multiple accounts in one inbox or share specific emails with others.

2. How do I set up email forwarding?

To set up email forwarding, log in to your email account and look for the “Settings” or “Options” menu. Most email providers have a “Forwarding” section where you can enter the email address you want to forward emails to. Save your settings, and your email forwarding should be active.

3. Can I forward emails from multiple accounts to one email address?

Yes, you can set up email forwarding from multiple accounts to a single email address. You’ll need to log in to each account and configure the forwarding settings to forward emails to your preferred email address.

4. Can I still see the forwarded emails in the original inbox?

Yes, typically, the original emails will still remain in your original inbox, even after they have been forwarded. This allows you to have a copy of the emails in both your original account and the forwarded account for reference or backup purposes.

5. Can I set up filters for email forwarding?

Yes, many email providers allow you to set up filters for email forwarding. You can create rules based on the sender, subject, or content of the email, so that only specific emails will be forwarded to the designated email address. Check your email provider’s settings or help documentation for instructions on setting up filters for email forwarding.

Related Digital Marketing Terms

  • Email Sharing
  • Email Referral
  • Forward-to-a-Friend
  • Email Distribution
  • Email Resending

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