Definition of Explainer Video

An explainer video is a short, engaging video content used in digital marketing to convey a company’s product or service to a target audience. The primary objective of an explainer video is to simplify complex concepts or information, making it easily understandable for potential customers. It often employs storytelling techniques, animations, and clear visuals to communicate the message effectively and increase brand awareness.


The phonetic pronunciation of the keyword “Explainer Video” is: eks-PLEY-ner VID-ee-oh

Key Takeaways

  1. Explainer videos are short, engaging, and visually appealing, making them an effective way to convey complex information quickly and clearly.
  2. Their primary purpose is to simplify complex topics, educate the target audience, and generate interest or curiosity in a product or service.
  3. High-quality explainer videos are professionally produced with appropriate script-writing, animation, and voiceovers, making it easy for viewers to understand and retain the essential information presented.

Importance of Explainer Video

Explainer videos are vital in digital marketing as they provide a concise, engaging, and visually appealing method to communicate complex ideas, products, or services to the target audience.

With a blend of storytelling, animation, and the power of voiceovers, explainer videos capture viewers’ attention and facilitate faster comprehension of the presented information.

This way, potential customers can easily understand the value proposition, increasing the likelihood of conversion, improving brand awareness, and enhancing customer engagement on digital platforms.

Furthermore, such videos contribute to successful SEO strategies.

Therefore, explainer videos play a significant role in enhancing marketing efficiency and achieving business objectives.


An explainer video is a powerful visual communication tool designed to convey the core message of a product or service effectively and digestibly. Its primary purpose is to help potential clients understand the unique selling proposition (USP), benefits, and differentiating factors of the offering in a concise and engaging way.

Employed as an essential component of digital marketing campaigns, explainer videos can bridge the gap between the audience’s needs and the solution provided by the product or service being promoted. They serve to educate and inform, simplify complex information and processes and efficiently drive brand awareness.

The use of explainer videos transcends industries, ranging from start-ups to established brands, proving to be an effective means of connecting with a diverse audience base. This influential digital marketing instrument enables businesses to tell a compelling story, encourage lead generation, and boost conversion rates, making it a go-to choice for marketers.

By incorporating compelling visuals, narration, and appealing animation or motion graphics, explainer videos tap into the emotional and intellectual aspects of viewers. As a result, these videos not only foster trust and credibility, but also facilitate informed decision-making while encouraging better information retention – ultimately paving the way for brand loyalty and satisfying long-term customer relationships.

Examples of Explainer Video

Dropbox Explainer Video: In 2009, Dropbox released an animated explainer video to clarify its cloud storage and file syncing services. The simple, well-illustrated video resonated with the target audience while effectively demonstrating the product’s core functionality, resulting in increased sign-ups and brand awareness.

Airbnb Explainer Video: Airbnb, a platform for renting and booking accommodations, used an explainer video to introduce their service to a global audience. The video features a simple animation that highlights the benefits of using Airbnb, such as exploring new destinations, finding unique accommodations, and meeting interesting hosts, effectively showcasing their unique value proposition for potential guests and hosts.

Slack Explainer Video: Slack, the popular team collaboration software, created an explainer video to demonstrate how their platform works. The video showcases a mix of animated characters and live product demonstrations, illustrating the platform’s key features for communication, collaboration, and productivity. This explainer video helps potential users better understand how Slack works and the value it can bring to their organization.

Explainer Video FAQ

What is an explainer video?

An explainer video is a short, engaging video that explains a product, service, or concept in a concise and clear manner. It typically uses animation, graphics, and text to convey information quickly and effectively, making it an ideal communication tool for businesses and organizations.

Why should I use explainer videos?

Explainer videos can help you better engage with your audience, explain complex ideas simply, and increase conversion rates. By creating visually appealing and informative content, you can capture the attention of your viewers and encourage them to take action. Explainer videos are also versatile, allowing you to share them across various platforms like websites, social media, and presentations.

How long should my explainer video be?

It is recommended to keep explainer videos short and to the point. A good length is around 60-90 seconds, as this allows enough time to provide valuable information without losing your audience’s interest. However, the ideal length can depend on the complexity of the subject and the needs of your audience.

What should I include in an explainer video?

An effective explainer video should include a clear introduction, a concise overview of the product, service, or concept, an explanation of its benefits, and a call-to-action. It is important to focus on the main message and use visuals to support your points. Also, consider your target audience and tailor your content to their preferences and needs.

How much does an explainer video cost?

The cost of an explainer video can vary widely depending on factors such as length, complexity, animation style, and production quality. Prices can range from as low as a few hundred dollars for a simple, do-it-yourself creation to several thousand dollars for a professionally produced video. It is important to balance your budget with the desired quality and effect of the video.

Related Digital Marketing Terms

  • Animated Graphics
  • Visual Storytelling
  • Voice-over Narration
  • Video Scribing
  • Whiteboard Animation

Sources for More Information

  • HubSpot –
  • Wyzowl –
  • Adobe Blog –
  • Vidyard –
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