Definition of External Link Building

External link building is a digital marketing strategy that involves acquiring hyperlinks from external websites, leading back to your own site. These inbound links are important for improving your website’s search engine rankings, as they act as endorsements or votes of confidence in the eyes of search engines. The process often involves creating valuable content, building relationships with other websites, and leveraging social media and other channels to gain visibility.


The phonetics of the keyword “External Link Building” are:ɛkˈstɝː.nəl lɪŋk ˈbɪl.dɪŋ

Key Takeaways

  1. External link building is crucial for improving website authority and search ranking, as it demonstrates to search engines that your content is valuable and trusted by others.
  2. Quality is more important than quantity when it comes to external links, so focus on acquiring high-quality, relevant, and authoritative links from reputable sources instead of accumulating a large number of low-quality links.
  3. Building relationships with industry influencers, engaging in content marketing, and using social media promotion are some effective strategies for acquiring external links that point to your website.

Importance of External Link Building

External Link Building is a crucial aspect of digital marketing, as it plays a significant role in enhancing a website’s visibility, credibility, and search engine rankings.

By acquiring high-quality external links from authoritative and relevant websites, businesses can build a strong online presence and improve their site’s perceived expertise within their niche.

This not only drives targeted traffic but also contributes to higher search engine rankings, as search engines like Google consider external links as votes of confidence or endorsements for a website’s content.

In essence, external link building helps establish a solid reputation within the digital landscape and is integral to achieving long-term search engine optimization (SEO) success.


External link building is a crucial component of digital marketing strategies with its primary purpose being to improve a website’s search engine ranking, organic traffic, and online visibility. By creating and fostering connections with other quality, relevant websites through strategically placed links, it not only aids in driving referral traffic but also boosts the domain authority of the site.

This technique showcases the website as a valuable resource and establishes credibility, both of which are essential factors in search engine algorithms when determining a site’s positioning within search results. Thus, external link building is used for enhancing a website’s potential by leveraging collaborations and optimizing its presence within the digital ecosystem.

To ensure the effectiveness of external link building, digital marketers employ various tactics, including content creation, outreach, and public relations efforts. Producing valuable, high-quality content, whether it be in the form of articles, infographics, or multimedia, encourages other websites to naturally link back to the source.

Outreach activities involve contacting relevant websites and influencers within the industry to share content and request them to link back, while public relations strategies align a brand or website with media coverage and guest posting opportunities that create high-quality backlinks. When executed efficiently, external link building contributes to long-lasting benefits of increased online reach and overall visibility, solidifying a website’s footprint within the ever-evolving digital landscape.

Examples of External Link Building

Guest Blogging: In this example, a digital marketer collaborates with another website or blog to write an article or blog post that includes a link back to their own website. The external link serves as a way to drive traffic and increase the authority of the marketer’s website. For instance, a digital marketing agency might reach out to an industry-specific website to create a guest post on “Top SEO Trends for 2022. In the article, the agency would include a link back to their own website with relevant anchor text for additional information.

Resource Guides and Directories: In this example, a digital marketer submits their website to reputable online directories or resource guides that aggregate links and information related to a specific industry or topic. By getting their link placed in these guides, they increase visibility and potentially improve their website’s authority. For example, a local smoothie shop might submit their website to a healthy lifestyle blog’s curated list of “Top 10 Places to Visit for a Delicious & Nutritious Smoothie in City XYZ”.

Influencer Partnerships and Reviews: In this example, a digital marketer partners with a popular influencer in their niche to promote their product or service. The influencer creates a piece of content featuring the product or service and includes an external link back to the marketer’s website in the accompanying caption or description. This not only drives traffic to the website but also helps build external links. For instance, an online fashion store can collaborate with a fashion influencer to create a YouTube video or Instagram post showcasing their latest collection. The influencer would include a link to the store’s website, helping the brand build external links and generate interest from new potential customers.

FAQ – External Link Building

What is external link building?

External link building is the process of acquiring links from other websites that point back to your own site. These external links, also known as backlinks, help to improve your website’s search engine rankings and increase its overall online visibility.

Why is external link building important?

External link building is crucial for improving your website’s search engine optimization (SEO) and overall performance. Backlinks from authoritative and relevant websites are seen as a sign of credibility and trust by search engines like Google, which leads to higher search rankings and increased organic traffic.

What are the best practices for external link building?

Some best practices for external link building include creating high-quality, valuable content that attracts backlinks naturally, reaching out to industry influencers and websites, using your own network of connections, guest blogging, and actively participating in relevant online communities and forums.

What are some common external link building strategies?

Common external link building strategies include content creation, broken link building, unlinked mentions, resource page link building, influencer outreach, and competitor backlink analysis. The success of each strategy depends on the industry and the individual website’s goals.

How can I measure the success of my external link building efforts?

You can measure the success of your external link building efforts by tracking key performance indicators (KPIs) such as the total number of backlinks acquired, the quality and authority of the referring domains, improvements in search engine rankings, and increases in organic traffic and user engagement on your website.

Related Digital Marketing Terms

  • Backlinks
  • Anchor Text
  • Domain Authority
  • nofollow attribute
  • Guest Blogging

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