Definition of Feasibility Study

A feasibility study in digital marketing refers to the process of evaluating and analyzing the viability of a proposed marketing strategy, campaign, or project. It helps determine whether the idea is financially, technically, and operationally feasible, as well as identifies potential risks and challenges that may be faced during implementation. This assessment aids decision-makers in making informed choices and maximizing resources effectively.


The phonetics of the keyword “Feasibility Study” is: /fiːzəˈbɪlɪti ˈstʌdi/

Key Takeaways

  1. A feasibility study evaluates the viability of a project or business idea by analyzing its technical, economic, legal, operational, and scheduling aspects.
  2. It helps in assessing potential risks, identifying potential solutions, and determining whether the project is worth pursuing or not, considering the available resources and time constraints.
  3. Feasibility studies are crucial in the decision-making process, as they provide stakeholders with valuable insights, minimize risks, and increase the likelihood of project success.

Importance of Feasibility Study

The digital marketing term “Feasibility Study” is important because it allows businesses to evaluate the viability and potential success of a digital marketing campaign or project before investing time, resources, and capital.

This comprehensive analysis helps to identify opportunities, risks, challenges, and required resources within the target market, ensuring that businesses make well-informed decisions and adopt the most effective strategies.

Ultimately, a feasibility study contributes to maximizing the return on investment, saves valuable resources, and ensures the long-term sustainability of digital marketing initiatives.


A feasibility study serves a critical purpose in the digital marketing landscape, predominantly by evaluating the practicability, viability, and potential success of a proposed marketing plan or campaign. Essentially, it functions as a comprehensive analysis tool that aids organizations in making well-informed decisions and mitigating potential risks associated with the implementation of new marketing ideas or strategies.

Such an analysis encompasses key factors like target audience, competition, market trends, budget allocation, and return on investment, each of which are crucial elements for the eventual success of a marketing project. The pragmatic objective behind conducting a feasibility study lies in its ability to reveal the strengths and weaknesses of a prospective digital marketing plan, and in doing so, it aids marketers in refining and optimizing strategies, identifying more effective channels, and setting realistic expectations for potential outcomes.

Moreover, a thorough feasibility study paves the way for efficient allocation of resources, both financial and human, ensuring businesses minimize wasted efforts and maximize chances of achieving intended reach, engagement, and conversion goals. Ultimately, a well-executed feasibility study within the realm of digital marketing empowers businesses to traverse the complex landscape of marketing with confidence, backed by insights and foresight necessary for informed project initiation and management.

Examples of Feasibility Study

New E-commerce Business: A budding entrepreneur wants to launch an e-commerce platform focusing on eco-friendly and sustainable products. Before investing in the venture, they conduct a feasibility study to analyze market demand, evaluate competition, assess the technical capabilities required, calculate start-up costs, and project potential revenue. The study helps them determine whether or not it’s a viable business idea and if they should proceed with the project.

Restaurant Chain’s Online Presence Expansion: A well-known restaurant chain plans to expand its online presence to drive more online orders and reservations. Before implementing the plan, the company conducts a feasibility study to evaluate digital channels (social media, search advertising, email marketing, etc.) and important metrics such as anticipated reach, conversion rates, and return on investment (ROI) for each channel. Based on the findings, they can decide which channels are feasible to invest in and design an effective digital marketing plan accordingly.

Launch of a Mobile App: A health and fitness company decides to launch a new mobile app that combines workout routines, meal plans, and personal coaching. To make an informed decision about the app’s development and marketing, the company conducts a feasibility study. The study assesses target audience segments, analyzes user needs, determines the necessary features and functionality, explores potential technical challenges, and estimates development costs. Additionally, the study analyzes potential marketing tactics, revenue models, and competition, helping the company decide whether to proceed with the project.

Feasibility Study FAQ

What is a feasibility study?

A feasibility study is an analysis of a projected plan or project to determine its potential for success. This can include evaluating factors such as economic, legal, technical, scheduling, and other concerns to ensure that the plan is viable and worth pursuing.

Why is a feasibility study important?

A feasibility study is important because it helps businesses and organizations identify potential issues before investing substantial resources in a project. It reduces the risk of costly mistakes and helps to ensure that the project is successful, saving both time and money in the long run.

What are the main components of a feasibility study?

A typical feasibility study consists of several components, including market analysis, technical analysis, financial analysis, organizational and operational analysis, legal and regulatory analysis, scheduling, and risk analysis. These components all work together to assess the viability of a proposed project.

How is a feasibility study conducted?

A feasibility study is conducted by gathering and analyzing data necessary to evaluate the prospective plan. The process usually begins with a clear definition of the project’s goals and objectives. Next, thorough research is conducted to collect and analyze relevant information from various sources, such as market data, technical requirements, financial projections, and more. Finally, the findings are synthesized into a comprehensive report that includes recommendations and conclusions.

What are the benefits of conducting a feasibility study?

There are several benefits of conducting a feasibility study, including:
1. Identifying potential risks and challenges early in the project planning process.
2. Ensuring that a proposed project aligns with the organization’s goals and strategies.
3. Providing valuable insights into market conditions, competition, and customer needs.
4. Aiding in decision-making by measuring the project’s probable success.
5. Helping to secure funding and other resources by demonstrating the project’s viability to investors and stakeholders.

Related Digital Marketing Terms

  • Market Analysis
  • SWOT Analysis
  • Target Audience Identification
  • Competitor Evaluation
  • Project Budget Estimation

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