Definition of Hosted App

A hosted app, in the context of digital marketing, refers to an application that is hosted and managed on a third-party platform, rather than being installed directly on the user’s device. This approach allows for easier maintenance, updates, and scalability, as the hosted app is accessed via the internet and can be easily updated by the app provider. Hosted apps often enable seamless integration with other services and can provide cross-platform compatibility.


The phonetic breakdown of the keyword “Hosted App” is:Hosted – /ˈhoʊ.stɪd/App – /æp/

Key Takeaways

  1. Hosted Apps are web applications that are hosted on external servers and can be accessed through web browsers, offering a seamless and platform-independent experience for users.
  2. They are easily updatable, as changes made on the server side are immediately available to users, ensuring they always have the latest version of the app.
  3. Hosted Apps can utilize existing web technologies and frameworks, allowing developers to leverage their existing skills and reduce development time and cost.

Importance of Hosted App

The term “Hosted App” is important in digital marketing as it represents a type of application that is hosted and managed on a third-party server, rather than being installed directly on a user’s device.

This helps businesses save resources and time on app development and maintenance, while still enabling them to provide users with an engaging and seamless user experience.

Hosted Apps also facilitate quicker updates, ensuring the app stays current with evolving market trends and customer needs.

From a marketing perspective, these apps allow companies to easily collect valuable user data, track user behavior and preferences, and provide targeted content and promotions based on this information.

As a result, Hosted Apps play a crucial role in enabling businesses to enhance their digital presence, customer engagement, and ultimately achieve their marketing objectives.


Hosted Apps serve a critical purpose in the realm of digital marketing by offering businesses the opportunity to reach their target audience with a custom-tailored app experience without the need for extensive development resources. For any successful digital marketing strategy, hosted apps provide companies with extended control over their brand’s online presence while quickly adapting to ever-evolving consumer preferences.

Hosted apps streamline the cross-platform availability and scalability that are vital for success in today’s competitive digital landscape. Eliminating the need for in-house development or technical expertise, hosted apps allow an organization to focus on creating engaging content that resonates with their specific target audience.

This accelerates their ability to react to marketing trends, address user feedback, and continuously optimize their app performance. This valuable tool drives user engagement, as well as encourages customer loyalty by providing a seamless, personalized experience; thus, maximizing the return on investment within the digital marketing efforts of any business.

In this dynamic digital environment, the value of hosted apps cannot be overstated, as it has become an essential arsenal for any results-driven digital marketing strategy.

Examples of Hosted App

Shopify: Shopify is a popular hosted app solution that enables businesses to create and manage their online stores. The platform handles everything from website hosting, sales, inventory management, analytics, and marketing tools. By using Shopify’s hosted app, businesses can focus on specific marketing activities without worrying about maintaining the technical infrastructure behind the scenes. Shopify provides various digital marketing features, such as customizable storefront themes and seamless integration with social media and other marketing platforms.

Salesforce Marketing Cloud: Salesforce Marketing Cloud is a hosted app offering a suite of digital marketing tools to help businesses engage with their customers across multiple channels, including email, social media, mobile, and web. The platform provides users with detailed analytics and in-depth customer insights to optimize marketing strategies. As a hosted solution, the Salesforce Marketing Cloud takes care of the infrastructure, allowing businesses to focus on creating targeted marketing campaigns and analyzing results.

MailChimp: MailChimp is a hosted email marketing app that enables businesses to create, send, and track email campaigns to their subscribers. The platform provides powerful analytics, in-depth reporting, and built-in integrations with popular marketing tools to help businesses stay engaged with their customers. MailChimp’s hosted app makes it easy for businesses of all sizes to manage digital marketing campaigns without dealing with the technicalities of hosting, email delivery, and application maintenance.

Hosted App FAQ

What is a Hosted App?

A hosted app is an application that is stored and executed on a remote server, usually accessed through a web browser or dedicated interface. It allows users to run and manage applications without having to install them locally on their devices or deal with configuration issues.

What are the benefits of using a Hosted App?

Hosted apps offer several benefits, including reduced setup and maintenance, automatic updates, increased security, and the ability to access the app from any device with an internet connection. Additionally, hosted apps are scalable, able to handle a growing number of users without decreasing performance.

How do I access a Hosted App?

To access a hosted app, simply visit the designated website or use the provided interface, typically requiring a user account and login credentials. Once logged in, the app will load within your browser or interface and can be used as though it were installed on your device.

Is a Hosted App secure?

Hosted apps generally provide increased security due to their centralized management and strong encryption protocols. Updates and security patches are typically applied by the hosting provider, reducing the risk of vulnerabilities. However, users should still take precautions, such as using strong passwords and only accessing apps from trusted providers.

Do I need a special device or software to use a Hosted App?

Most hosted apps are accessible through a standard web browser, such as Chrome, Firefox, Safari, or Edge. Some hosted apps may require specific browser extensions or dedicated interfaces, but these are typically free and easily installed. Before accessing a hosted app, you may want to consult the app’s documentation or support resources to ensure compatibility.

Related Digital Marketing Terms

  • Cloud-based Application
  • Software as a Service (SaaS)
  • Application Hosting Provider
  • Platform as a Service (PaaS)
  • Remote Server Management

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