Definition of Jingle Contest

A jingle contest is a promotional marketing strategy where companies invite participants to create and submit original jingles for their brand, often with a monetary reward, recognition, or other incentives for the winners. These contests can generate brand exposure, consumer engagement, and creative advertising content. By leveraging the power of user-generated content, jingle contests can boost a company’s marketing impact and visually showcase its products or services in a memorable manner.


The phonetic transcription of “Jingle Contest” using the International Phonetic Alphabet (IPA) would be:/ˈdʒɪŋɡəl ˈkɑntɛst/

Key Takeaways

  1. Jingle Contests provide an opportunity for individuals or groups to showcase their creativity and musical talent by crafting catchy, promotional tunes.
  2. Winning a Jingle Contest can lead to greater exposure for the participant and potential collaborations with brands, companies, or artists seeking fresh content and innovative promotional strategies.
  3. Jingle Contests often have specific guidelines and submission requirements, such as a time limit or a thematic focus, which participants must adhere to for their entry to be considered eligible for judging and prizes.

Importance of Jingle Contest

The digital marketing term “Jingle Contest” is important because it represents a creative and engaging promotional tactic that businesses use to increase brand awareness, consumer engagement, and recall.

By organizing a competition where participants create and submit catchy jingles related to the company’s products or services, marketers can leverage natural human tendencies to demonstrate creativity, participate in contests, and be associated with a popular brand.

A successful Jingle Contest can generate a wealth of catchy tunes that resonate with the target audience, resulting in enhanced publicity, word-of-mouth, and potentially a higher level of social media visibility.

This ultimately improves brand recognition, drives customer loyalty, and can even lead to sales growth, making Jingle Contests a valuable digital marketing strategy.


A jingle contest serves as an innovative and engaging method for organizations to accomplish their digital marketing objectives. The primary purpose behind a jingle contest is to create excitement and interaction around a brand or product by inviting creative individuals or fans to compose a catchy and memorable jingle.

In doing so, it generates substantial buzz, boosts brand awareness and fosters long-lasting associations with the company. Furthermore, jingle contests are known for their ability to incentivize user-generated content which, when shared widely, ultimately drives organic growth and helps in the expansion of the target audience.

In addition to enhancing an organization’s digital presence, jingle contests add exceptional value to marketing campaigns by tapping into the power of virality. Once submissions start pouring in and gaining attention, social media networks amplify the reach of this content, creating a snowball effect that positively impacts the brand’s online visibility.

Moreover, these contests provide a unique opportunity for businesses to connect with their audiences on a personal level, encouraging loyalty and forging emotional connections with the participating individuals. This innovative marketing approach, which often combines the elements of entertainment, friendly competition, and creativity, allows companies to capitalize on user-generated content and commission a memorable jingle that will resonate strongly with the target customers.

Examples of Jingle Contest

Lays “Do Us a Flavor” Jingle Contest (2013): Lays, a popular snack brand, organized a contest called “Do Us a Flavor” where participants were encouraged to create a jingle for the brand’s new line of potato chip flavors. Consumers submitted their jingle ideas, and the winning jingle was featured in a Lays advertisement campaign, giving the winner exposure and prizes.

Folgers Coffee Jingle Contest (2008): The iconic coffee brand Folgers held a Jingle Contest where participants were asked to create their own rendition of the iconic “The Best Part of Wakin’ Up” jingle. The contest attracted many entries, and the winning jingle was awarded a cash prize and had their rendition featured in a commercial. This campaign successfully engaged Folgers’ audience and increased brand awareness.

Mentos “Rock Your Breeze” Jingle Contest (2011): Mentos, the global confectionery brand, organized a “Rock Your Breeze” Jingle Contest for their mint gum, Airheads Breeze. The contest encouraged fans to submit their original jingles for a chance to win cash prizes and have their jingle featured in an Airheads Breeze commercial. The campaign was successful in raising brand awareness for the new gum and engaging with Mentos fans.

Jingle Contest FAQ

What is the Jingle Contest?

The Jingle Contest is a competition where participants are tasked with creating and submitting an original jingle for a specified theme or company. The winning jingle may be used in promotional material, such as commercials and events.

How do I enter the Jingle Contest?

Entry details, submission guidelines, and deadlines will be provided by the contest organizers. Be sure to follow the instructions carefully and submit your jingle within the stipulated timeframe.

Who can participate in the Jingle Contest?

The Jingle Contest is generally open to both amateurs and professionals, but specific eligibility criteria may be set by the organizers. It’s essential to read the contest rules and regulations to determine if you’re eligible to participate.

What are the judging criteria for the Jingle Contest?

Jingles are usually judged based on criteria like creativity, originality, melody, lyrics, and overall appeal. The exact criteria may vary depending on the contest, but the general goal is to create a catchy and memorable jingle that effectively represents the theme or brand.

Are there any prizes for the Jingle Contest winners?

Prizes vary for each contest, with some offering cash rewards, exposure opportunities, or other accolades for the winning jingle. Contest organizers will provide details on the specific prizes awarded in their respective contests.

Can I submit more than one entry for the Jingle Contest?

Submission rules may differ from one contest to another. Some contests may allow multiple entries, while others may limit participants to a single entry. Be sure to read the contest rules and regulations to understand the specific entry guidelines.

Related Digital Marketing Terms

  • Consumer Engagement
  • Brand Awareness
  • Original Music Composition
  • User-Generated Content
  • Contest Promotion

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