Adogy Glossary

JOLT Act (Journalism Opportunity, Liability, and Transparency Act)

Definition of JOLT Act (Journalism Opportunity, Liability, and Transparency Act)

The JOLT Act, or Journalism Opportunity, Liability, and Transparency Act, is a proposed U.S. legislation aimed at providing support to the journalism industry and promoting transparency in digital platforms. It addresses the power imbalance between news outlets and tech giants, helping publishers collectively negotiate with platforms like Facebook and Google. Additionally, the act enforces transparency in content moderation and algorithms that prioritize content dissemination online.


JOLT Act: J-O-L-T Act (Journalism Opportunity, Liability, and Transparency Act): J-O-L-T A-K-T (ˈʤoʊlt ækt); Journalism: ˈʤɝːnəˌlɪzəm; Opportunity: ˌɑːpərˈtuːnəti; Liability: ˌlaɪəˈbɪləti; and: ænd; Transparency: trænˈspɛrənsi; Act: ækt

Key Takeaways

  1. The JOLT Act aims to support local journalism by creating financial incentives, in the form of tax credits, for consumers to subscribe to eligible local newspapers, and for businesses to advertise in such newspapers.
  2. The bill seeks to address the liability protections for Big Tech companies with regards to moderation decisions, by amending Section 230 of the Communications Decency Act, requiring them to provide clear explanations for removing content and to institute an appeals process for users.
  3. Additionally, the JOLT Act emphasizes transparency, requiring the Federal Trade Commission (FTC) to conduct studies on the impact of social media algorithms on journalism and democracy, as well as the prevalence of misinformation on those platforms.

Importance of JOLT Act (Journalism Opportunity, Liability, and Transparency Act)

The JOLT Act (Journalism Opportunity, Liability, and Transparency Act) is an important digital marketing term as it aims to promote diversity, transparency, and accountability in the world of journalism while addressing the issues surrounding online platforms driving web traffic and ad revenues.

The legislation is crucial because it seeks to level the playing field for content creators vis-à-vis major tech companies, ensuring that high-quality journalism gets its due recognition and compensation.

By fostering fair competition and empowering local and independent news organizations, the JOLT Act not only contributes to a more sustainable media ecosystem but it also helps create an equitable environment that rewards creativity and innovation, ultimately benefiting digital marketers and the larger society.


The Journalism Opportunity, Liability, and Transparency (JOLT) Act plays a crucial role in the digital marketing landscape by seeking to serve and protect both journalists and the general public. The main purpose of this act is to foster an environment that encourages responsible journalism while holding media organizations accountable for their actions.

By creating a level playing field for all parties involved in the dissemination of information, the JOLT Act promotes the development of high-quality journalism, which is essential for raising public awareness, empowering people to make informed decisions, and ultimately driving the success of marketing initiatives. By augmenting transparency, accountability, and impartiality within the journalism sphere, the JOLT Act helps establish trust and credibility in digital marketing campaigns.

This has a significant impact on consumer behavior, particularly as more and more people rely on online news sources to make purchasing decisions. Moreover, the JOLT Act addresses the growing challenge of misinformation, which can undermine the effectiveness of marketing strategies.

Through the enforcement of ethical standards, it ensures that digital marketers can deliver their campaigns within a reliable and authentic media environment, thereby cultivating stronger connections with their target audience and achieving greater success in terms of reach, engagement, and conversions.

Examples of JOLT Act (Journalism Opportunity, Liability, and Transparency Act)

The Journalism Opportunity, Liability, and Transparency (JOLT) Act hasn’t been widely implemented yet, as it is a proposed U.S. legislation as of

However, I can provide three hypothetical real-world examples that could take place if the JOLT Act were to be passed:

Strengthening Small Publishers: A small, local newspaper has been struggling to maintain its business due to a decline in advertising revenue and a lack of resources to invest in digital marketing. With the JOLT Act in place, this newspaper could claim a tax credit to help cover the expenses needed to hire digital marketing professionals and improve their digital advertising strategies. This could, in turn, stabilize their business and allow them to continue their journalistic endeavors.

Protecting Digital Content Creators: An independent journalist regularly creates online content, including articles and videos, about a specific industry. However, they’ve faced legal repercussions for their publications due to alleged copyright infringements and misappropriation of trade secrets. The JOLT Act could provide them with legal liability protection, allowing them to continue producing content without the fear of legal backlash, as long as they adhere to responsible journalism practices.

Enhancing Transparency: A large digital news platform has often faced criticism for biased coverage, inaccurate reporting, and the spread of misinformation. The JOLT Act would encourage this platform to be more transparent about their content sources, editorial processes, and fact-checking protocols. By implementing and adhering to these guidelines, the news platform may regain public trust and credibility while contributing positively to the digital media landscape.

FAQ: JOLT Act (Journalism Opportunity, Liability, and Transparency Act)

What is the JOLT Act?

The JOLT Act, or Journalism Opportunity, Liability, and Transparency Act, is a proposed piece of legislation aimed at protecting journalism, ensuring transparency, and regulating the responsibilities and liabilities of online platforms in relation to news content.

What is the purpose of the JOLT Act?

The purpose of the JOLT Act is to create a fairer, more accountable, and transparent digital environment for journalists, news publishers, and consumers of news. This includes addressing issues related to news content posted on social media platforms and other digital outlets, such as misinformation and the distribution of ad revenues.

How would the JOLT Act impact journalists and news publishers?

The JOLT Act seeks to empower journalists and news publishers by leveling the playing field between them and online platforms. It aims to give them more control over their content, including its distribution and monetization. Ultimately, it intends to promote quality journalism and ensure that journalists receive adequate compensation for their work on digital platforms.

How would the JOLT Act affect online platforms?

Online platforms, such as social media networks and search engines, would be held accountable for their role as intermediaries of news content. The JOLT Act would require them to be more transparent about their content moderation practices, user data collection, and relationships with news publishers. Additionally, they would be responsible for ensuring that professional journalism is not undermined on their platforms.

What are some potential benefits of the JOLT Act?

Some potential benefits of the JOLT Act include: promoting quality journalism, protecting journalists and news publishers from exploitation, holding online platforms accountable for their actions, encouraging transparency in digital news distribution, and fostering healthy public discourse based on accurate and trustworthy information.

What are some potential drawbacks of the JOLT Act?

Some potential drawbacks of the JOLT Act include concerns about government interference in the news marketplace, potential restrictions on freedom of speech, and possible negative impacts on the business models of online platforms. Additionally, there are questions about how effective this legislation can be in addressing the complex challenges facing the journalism industry in the digital age.

Related Digital Marketing Terms

  • Media Protection Laws
  • Defamation Liability
  • JOLT Act Compliance
  • Transparency in Journalism
  • Promoting Independent Media

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