Definition of JOM (Journal of Marketing)

The Journal of Marketing (JOM) is a peer-reviewed academic publication by the American Marketing Association, focusing on marketing research, concepts, theories, and best practices within the field. It publishes empirical, theoretical, and methodological research papers, providing insights and knowledge that help shape marketing strategies, practices, and policies. JOM is an essential resource for scholars, educators, and practitioners to stay informed about the latest marketing developments and trends.


In phonetics, the keyword “JOM (Journal of Marketing)” can be transcribed as:/ʤɒm/ (in British English)/ʤɑm/ (in American English)In the International Phonetic Alphabet (IPA), the transcription would be:/ʤ: representing the “J” soundɒ (British) or ɑ (American): representing the short “O” soundm/: representing the “M” sound

Key Takeaways

  1. JOM (Journal of Marketing) is a reputable publication dedicated to researching, analyzing, and disseminating vital information and insights in the field of marketing, contributing to the betterment of marketing practices worldwide.
  2. The journal covers a broad range of marketing-related subjects, including consumer behavior, marketing strategy, marketing metrics, digital marketing, retailing, and branding, aiming to bridge the gap between academic marketing research and its practical application.
  3. JOM is published by the American Marketing Association, a prestigious organization that connects professionals and academics in the field, ensuring a high standard of quality in its scholarly content, making it an excellent resource for researchers, professors, and practitioners.

Importance of JOM (Journal of Marketing)

The Journal of Marketing (JOM) is a critical resource in the field of digital marketing, as it encompasses a wide range of relevant and up-to-date research articles, case studies, and analyses contributed by marketing professionals and scholars worldwide.

By understanding and utilizing insights from JOM, digital marketers can refine their strategies, make well-informed decisions, and stay ahead of the ever-evolving trends and best practices in the industry.

Furthermore, JOM fosters intellectual discussions by facilitating the exchange of innovative ideas, contemporary perspectives, and emerging challenges, ultimately playing a significant role in shaping the future of digital marketing and driving business success.


The Journal of Marketing (JOM) serves as an invaluable resource for professionals, scholars, and researchers in the field of marketing. Its primary purpose is to disseminate cutting-edge findings, theories, and best practices related to marketing, thereby advancing knowledge in this dynamic and rapidly-evolving industry.

To this end, JOM publishes high-quality, peer-reviewed articles that cover a wide spectrum of marketing sub-disciplines, including consumer behavior, marketing management, strategy, research methodologies, and digital marketing, among others. By offering evidence-backed insights and new perspectives on key marketing issues, JOM enables its readers to not only stay abreast of emerging trends but also develop and refine their own marketing practices to achieve better outcomes.

Moreover, JOM takes a global approach to marketing, encouraging the submission of research from around the world, which further enriches the understanding of marketing practices in different cultures and regions. This international perspective is crucial, as it allows marketing practitioners and academics to learn from the experiences of their global counterparts, fostering cross-cultural collaboration and innovation.

In addition, JOM often features special issues focused on specific, timely topics in marketing, enabling a deeper exploration of these issues and their impact on both theory and practice. Ultimately, JOM is an essential tool for marketing professionals and scholars alike, as it plays a pivotal role in shaping the future of marketing and ensuring the continued growth and success of this vital industry.

Examples of JOM (Journal of Marketing)

The Journal of Marketing (JOM) is a premier publication that focuses on academic research and insights into both theoretical and practical marketing issues. Although JOM doesn’t directly involve digital marketing terms, it covers a range of marketing-related topics that can be applied to digital marketing. Here are three real-world examples inspired by JOM articles that relate to digital marketing:

Social Media and Brand Communities (Naylor, Lamberton & West, 2012):In this real-world example, the study in JOM looks at how companies can effectively use social media to build stronger brand communities and engage with their customers. Businesses such as Nike, Coca-Cola, and Starbucks have successfully implemented digital marketing strategies like creating engaging content, hosting interactive events, and leveraging influencers to foster brand communities and enhance their overall brand image.

Quantifying the Benefits of Individual Level Response to Online Advertising (Tucker & Zhang, 2011):In this example, the study in JOM explores the benefits of personalizing and customizing online advertising based on individual user data. Real-world businesses like Amazon, Google, and Facebook use programmatic advertising strategies to serve tailored advertisements to potential customers based on their browsing habits. This approach increases the likelihood of consumers engaging with and purchasing from the advertised brand, resulting in improved marketing ROI.

Optimal Customer Relationship Management – Some Should be More Equal than Others (Venkatesan & Kumar, 2004):The article in JOM proposes that an optimal customer relationship management (CRM) approach can impact the value of customers over time and can be customized based on individual characteristics. Companies like Zappos, Sephora, and Tesco have implemented this idea by using digital marketing strategies such as email marketing, loyalty programs, and personalized product recommendations to enhance customer lifetime value and foster relationships with their most valuable customers.

FAQs – Journal of Marketing (JOM)

What is the Journal of Marketing (JOM)?

The Journal of Marketing (JOM) is a reputed, peer-reviewed academic publication that focuses on the field of marketing. It presents research articles, scholarly commentary, and other thought-provoking content related to marketing theory and practice.

Who publishes the Journal of Marketing?

The Journal of Marketing is published by the American Marketing Association (AMA), a professional organization dedicated to promoting marketing research, practice, and education.

How often is the Journal of Marketing published?

The Journal of Marketing is published bimonthly, resulting in six issues per year. Each issue contains articles on the latest marketing research, insights, and trends across various marketing domains.

How can I submit my research to the Journal of Marketing?

To submit your manuscript to the Journal of Marketing, visit the journal’s official website and follow the guidelines for manuscript submission. You may need to create an account and submit your research paper or article through their online submission system.

Is the Journal of Marketing open access?

While the Journal of Marketing is not entirely open access, some content may be available free of charge to the public. Selected articles and other content may be accessible to AMA members and subscribers, or through institutional access.

What is the impact factor of the Journal of Marketing?

The impact factor of the Journal of Marketing may vary from year to year due to fluctuations in citation and publication rates. It’s recommended to check the journal’s official website or a credible indexing service for the latest information on its impact factor and other relevant metrics.

Can I get a digital subscription to the Journal of Marketing?

Yes, a digital subscription to the Journal of Marketing is available to individuals and institutions. Visit the journal’s official website for more information on subscription options and pricing, or inquire with your organization’s library for potential access options.

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