Definition of Link Wheel

A Link Wheel is a digital marketing strategy involving the creation of interrelated backlinks from various web 2.0 properties to a central target website or main content. The aim is to boost the search engine ranking of the main website through increased authority and relevance from the connected web 2.0 sites. This practice, however, is often considered a black-hat SEO technique and can lead to penalties by search engines if detected.


The phonetics of the keyword “Link Wheel” can be represented as: /lɪŋk wil/

Key Takeaways

  1. Link Wheel is a powerful SEO technique that helps improve website ranking by building a network of interconnected backlinks.
  2. It involves creating web 2.0 properties and social media profiles that link to your main website and to each other, creating a wheel-like structure.
  3. Though it can be effective, it should be used carefully and ethically to avoid search engine penalties for unnatural link building.

Importance of Link Wheel

The digital marketing term “Link Wheel” is important because it is a highly effective search engine optimization (SEO) strategy that can significantly improve a website’s ranking on search engine results pages (SERPs). A Link Wheel consists of interconnected web 2.0 properties, blog posts, articles, or social media profiles that link back to the main website, allowing link equity to flow through the Wheel and directly boosting the authority and credibility of the target site.

As a result, it greatly enhances online visibility, drives organic traffic, and ultimately contributes to increased lead generation and conversions.

Furthermore, by creating high-quality content and building a network of interconnected links, Link Wheel strategies encourage natural and diverse link building, which is favored by search engine algorithms and helps to future-proof websites against potential ranking penalties.


Link Wheel is a digital marketing strategy designed to enhance a website’s search engine rankings and increase its online authority. This innovative technique works by creating a series of interconnected websites that link to each other in a wheel-like structure, with each site ultimately linking back to the target website.

The primary purpose of this strategy is to create an extensive network of backlinks, which plays a crucial role in determining a website’s search engine ranking. A higher ranking means greater visibility and credibility to potential visitors, which translates to more organic traffic, enhanced brand exposure, and increased revenue opportunities.

The link wheel process takes advantage of the way search engines interpret, favor, and award higher rankings to websites with substantial inbound links from different complementary sites. By strategically and meticulously crafting this network of interlinked sites, digital marketers can harness the collective power of natural link building and disseminate their content more effectively.

Additionally, this method helps ensure that each link’s value, or “link juice,” funnels back to the target site, further solidifying its search engine ranking. While link wheels may require more effort on the part of content creation and management, it is a highly effective tactic employed by digital marketers to catapult their businesses to online success.

Examples of Link Wheel

Personal Finance Blog Network: Imagine there is a network of personal finance blogs, each with its own unique focus – budgeting tips, investment advice, debt management, etc. The owners of these blogs decide to create a link wheel to boost their websites’ visibility on search engines. They strategically link their content to one another in a wheel-like pattern. For example, Blog A links to Blog B, Blog B links to Blog C, and Blog C links back to Blog A, creating a three-way link exchange. By doing this, they create a loop of valuable backlinks that helps improve the search engine rankings for each of their sites, ultimately driving more traffic and enhancing their online presence.

E-commerce Product Promotion: An e-commerce site that sells handmade crafts and gifts decides to create a link wheel strategy involving several social media channels and blog platforms to increase their online visibility. The company creates a Pinterest board showcasing their products, a Facebook page with engaging content, and a blog with tutorials and guides on using their products. They then link each of these channels to one another in a circular pattern so that visitors can easily navigate from one platform to another. This strategy not only drives traffic but also helps to create a community around their brand and improve SEO rankings.

Travel Blogging Community: A group of travel bloggers decides to collaborate and use a link wheel strategy to mutually promote each other’s content. Each blogger writes high-quality articles about different aspects of travel such as budgeting, local experiences, or recommended destinations. They then include links to the other bloggers’ articles in their posts, ensuring relevant anchor text. This creates a circular, interconnected web of valuable travel content that search engines will recognize resulting in better rankings for each blog, ultimately driving more traffic and increasing each blogger’s online presence.

Link Wheel FAQ

What is a Link Wheel?

A Link Wheel is an SEO strategy that involves creating a network of interconnected websites, all pointing to a main target site. This is done to improve the main site’s search engine ranking and increase its visibility on search engine result pages (SERPs).

How does a Link Wheel work?

A Link Wheel is created by first setting up multiple web 2.0 properties, each with unique content related to the target niche. These individual websites are then interconnected, forming a wheel-like structure. One of these properties links to the main target site, passing link juice and increasing its authority. This makes the main site appear more relevant and valuable to search engines, potentially improving its ranking on SERPs.

Is a Link Wheel a black hat SEO technique?

A Link Wheel can be considered a gray hat SEO technique, as it falls in the middle of white hat and black hat practices. When done correctly, with high-quality content and following search engine guidelines, it can yield positive results for a website’s ranking. However, if poorly executed or used with spammy techniques, it can be considered black hat SEO and may result in penalties or lower search engine rankings.

What are the benefits of using a Link Wheel?

When executed correctly, a Link Wheel can provide several benefits, including:
1. Improved search engine rankings: By creating a network of interconnected websites, it can help increase the authority and relevance of the main site, potentially leading to higher rankings on search engine results.
2. Increased traffic: More visibility on SERPs can lead to more organic traffic from search engines.
3. Strengthening online presence: A well-planned Link Wheel can help you establish a strong online presence across various web 2.0 properties, increasing your brand’s online reach and credibility.

What are some best practices when creating a Link Wheel?

When creating a Link Wheel, keep the following best practices in mind:
1. Use high-quality, unique content for each web 2.0 property.
2. Ensure that the interconnected websites share a central theme or topic, relevant to the main target site.
3. Be cautious about using automated software or tools to create Link Wheels, as they may result in low-quality or duplicate content that can lead to penalties.
4. Avoid spammy techniques and follow search engine guidelines to maintain the legitimacy of your Link Wheel strategy.

Related Digital Marketing Terms

  • Backlinks
  • Web 2.0 Sites
  • Anchor Text
  • Content Spinning
  • SEO (Search Engine Optimization)

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