Definition of Long-Tail Keyword

A long-tail keyword is a specific and targeted search phrase, usually containing three or more words, that represents a niche subtopic within a broader subject. These keywords typically have lower search volumes but higher conversion rates, as they tend to attract users with specific needs or intentions. By targeting long-tail keywords, digital marketers can cater their content and campaigns to a more focused audience, potentially increasing the return on investment.


The phonetic pronunciation of “Long-Tail Keyword” would be: lɒŋ-teɪl ˈkiːwɜːrd

Key Takeaways

  1. Long-tail keywords are more specific and less competitive than generic keywords, making it easier for businesses to rank higher in search engine results.
  2. They improve content targeting by reaching an audience directly interested in a particular subject or product, resulting in higher conversion rates.
  3. Using long-tail keywords effectively in website content can improve search engine optimization (SEO) strategy, leading to better organic search visibility and increased web traffic.

Importance of Long-Tail Keyword

Long-tail keywords are important in digital marketing because they offer businesses a more targeted approach in reaching their audience while providing higher conversion rates.

These longer, more specific and lower-competition phrases appeal directly to consumers’ intent, making it easier for businesses to rank higher in search engine results pages (SERPs). Further, long-tail keywords help in optimizing ad efforts to reach a niche audience, enabling a more cost-effective strategy in advertising campaigns.

By utilizing long-tail keywords, businesses can create more relevant content, enhance user experience, and ultimately boost their digital marketing success.


Long-tail keywords are an essential part of digital marketing strategies, particularly in search engine optimization (SEO) efforts. These specific and often multi-word keyword phrases are tailored to target a niche audience, usually those who are in the later stages of their buyer’s journey. Long-tail keywords have lower search volumes compared to generic single-word keywords, but their main strength lies in driving more focused traffic.

The purpose of using long-tail keywords is to connect with potential customers who are looking for a specific solution, product, or service. This results in a higher probability of conversion, as users searching with such detailed terms are more likely to be ready to make a purchase, avail a service, or engage with content that directly addresses their needs. By optimizing website content with long-tail keywords, marketers can rank higher and establish a strong online presence in their respective niches.

As most online searches tend to focus on particular queries, incorporating these specific keywords can significantly improve a website’s visibility, bringing it to the forefront of its target audience’s attention. Moreover, long-tail keywords have less competition for ranking positions compared to generic keywords, allowing businesses to find their place in the competitive digital landscape more easily. By creating valuable content enriched with relevant long-tail keywords, businesses can attract and engage users who are more inclined to convert, thereby fueling growth and enhancing the overall efficiency of their digital marketing efforts.

Examples of Long-Tail Keyword

“Vegan leather crossbody bags for women”: This long-tail keyword is a great example for an online store selling niche fashion accessories. People searching for this specific term are more likely to be interested in vegan leather products, specifically crossbody bags for women. This keyword is likely to have less competition compared to generic terms like “women’s bags” or “leather bags.”

“Affordable dental implants in Austin, Texas”: This long-tail keyword can be highly beneficial for a dental clinic offering dental implant services in Austin, Texas. It targets potential patients who are specifically looking for affordable dental implant solutions in that geographic location. This long-tail keyword will likely face less competition than broad keywords like “dental implants” or “dentist in Austin.”

“Gluten-free wedding catering services in San Francisco”: A catering company specializing in gluten-free offerings for weddings can target their online marketing campaign using this long-tail keyword. The term precisely targets customers who are looking for a specialized type of service in a specific location. This keyword will have less competition compared to broader terms like “wedding caterers” or “San Francisco catering services.”

Frequently Asked Questions about Long-Tail Keyword

1. What is a Long-Tail Keyword?

A long-tail keyword is a specific, low-volume search query usually consisting of three or more words. These keywords are less competitive and easier to rank for due to their specificity, making them more attractive for businesses and website owners.

2. Why are Long-Tail Keywords important for SEO?

Long-tail keywords are important for SEO because they are more targeted and have lower competition. This allows businesses and website owners to better cater to their audience, improve click-through rates, and ultimately increase conversions and ROI, with less effort and investment in optimization.

3. How to find Long-Tail Keywords for your website?

Finding long-tail keywords for your website requires research. Use keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs to generate long-tail keyword suggestions based on your main keywords. Additionally, consider analyzing competitors’ websites, leveraging Google’s autocomplete feature, and analyzing user queries from Google Search Console to find viable long-tail keywords for your content.

4. How many Long-Tail Keywords should be used in an article?

There is no specific number of long-tail keywords to include in an article; rather, focus on creating comprehensive, well-structured, and relevant content. Incorporate long-tail keywords naturally within the text, ensuring they align with the topic and add value to the content. Avoid keyword stuffing and prioritize user experience over search engine optimization.

5. Can Long-Tail Keywords improve conversion rates?

Yes, long-tail keywords can improve conversion rates. As they target more specific search queries, they typically attract a more engaged and qualified audience that is more likely to convert. By catering to these highly targeted users, businesses and website owners can significantly increase their conversion rates.

Related Digital Marketing Terms

  • Search Engine Optimization (SEO)
  • Niche Market Targeting
  • Keyword Research Tools
  • Organic Search Traffic
  • Conversion Rate Optimization (CRO)

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