Archives: Terms

Focused Differentiation

Definition of focused differentiation Focused differentiation is a competitive strategy in digital marketing in which

Fair Market Value

Definition of Fair Market Value Fair Market Value (FMV) in digital marketing refers to the

Frequency Distribution

Definition of Frequency Distribution Frequency distribution in digital marketing refers to the measure of how

Feature Launch

Definition of Feature Launch Feature Launch is a digital marketing term referring to the release

Freemium Model

Definition of Freemium Model The Freemium Model is a digital marketing strategy where a product

Emotion Marketing

Definition of Emotion Marketing Emotion marketing is a strategy that aims to evoke specific emotions

Email Unsubscribe

Definition of Email Unsubscribe Email unsubscribe refers to the process by which a recipient opts

Email Subscriber

Definition of Email Subscriber An email subscriber is an individual who explicitly agrees to receive

Email Signature

Definition of Email Signature An email signature is a personalized block of text or information

Email Segmentation

Definition of Email Segmentation Email segmentation is the process of dividing an email list into

Email Open Rate

Definition of Email Open Rate Email Open Rate is a digital marketing metric that represents

Email Marketing

Definition of Email Marketing Email marketing is a digital marketing strategy that involves sending targeted

Email List

Definition of Email List An email list is a collection of email addresses gathered by

Email Drip Campaign

Definition of Email Drip Campaign An Email Drip Campaign is a marketing strategy that involves

Email Deliverability

Definition of Email Deliverability Email deliverability is a measure of the success rate at which

Data Privacy

Definition of Data Privacy Data privacy, in the context of digital marketing, refers to the

Geofence

Definition of Geofence Geofencing is a digital marketing strategy that employs GPS or RFID technology

Digital Attribution

Definition of Digital Attribution Digital attribution refers to the process of analyzing and assigning credit

Growth Rate

Definition of Growth Rate Growth rate in digital marketing refers to the percentage increase in