Archives: Terms

Fixed Costs

Definition of Fixed Costs Fixed costs in digital marketing refer to expenses that remain constant,

Full Funnel Marketing

Definition of Full Funnel Marketing Full Funnel Marketing is a comprehensive approach to digital marketing

Filler Content

Definition of Filler Content Filler content refers to low-quality or irrelevant content created primarily to

Festival Marketing

Definition of Festival Marketing Festival marketing refers to the promotional efforts and activities focused on

Fair Trade

Definition of Fair Trade Fair Trade is not specifically a digital marketing term but rather

Form Conversion Rate

Definition of Form Conversion Rate Form Conversion Rate refers to the percentage of users who

Email Click-Through Rate

Definition of Email Click-Through Rate Email Click-Through Rate (CTR) is a digital marketing metric that

Email Campaign

Definition of Email Campaign An email campaign refers to a coordinated set of individual email

Email Automation

Definition of Email Automation Email automation is a digital marketing strategy that involves automatically sending

Exit Rate

Definition of Exit Rate Exit Rate is a digital marketing metric that illustrates the percentage

Evergreen Content

Definition of Evergreen Content Evergreen content refers to online content that remains relevant and valuable

Event Marketing

Definition of Event Marketing Event marketing is a promotional strategy that involves creating and organizing

Ephemeral Marketing

Definition of Ephemeral Marketing Ephemeral marketing is a digital marketing strategy that utilizes short-lived, time-sensitive

Eye Tracking

Definition of Eye Tracking Eye tracking is a digital marketing technique that measures and records

External Link

Definition of External Link An external link, in digital marketing, refers to a hyperlink that

Gray Market

Definition of Gray Market Gray market refers to the sale and distribution of goods through

Gamified Experience

Definition of Gamified Experience A gamified experience in digital marketing refers to the incorporation of

Google Analytics

Definition of Google Analytics Google Analytics is a free web analytics service offered by Google

Global Branding

Definition of Global Branding Global Branding refers to the process of creating, promoting, and maintaining