Archives: Terms

Dynamic Search Ads

Definition of Dynamic Search Ads Dynamic Search Ads (DSAs) are a type of automated online

Exclusivity

Definition of Exclusivity Exclusivity in digital marketing refers to a unique promotional arrangement, either with

Guerrilla Marketing

Definition of Guerrilla Marketing Guerrilla Marketing is an unconventional, low-cost marketing strategy that seeks to

Ethical Marketing

Definition of Ethical Marketing Ethical marketing refers to the practice of promoting products and services

Dark Mode

Definition of Dark Mode Dark mode is a user interface display setting that changes the

Ephemeral Content

Definition of Ephemeral Content Ephemeral content refers to digital marketing materials that are available for

Dynamic Keyword Insertion

Definition of Dynamic Keyword Insertion Dynamic Keyword Insertion (DKI) is a digital marketing technique used

Duplicate Content

Definition of Duplicate Content Duplicate content refers to substantial similarities or identical portions of content

Engagement Metrics

Definition of Engagement Metrics Engagement metrics refer to various data points that measure how users

Endorsement

Definition of Endorsement Endorsement, in digital marketing, refers to a public expression of support or

Dropshipping

Definition of Dropshipping Dropshipping is an e-commerce business model where a store doesn’t physically stock

Empathy Mapping

Definition of Empathy Mapping Empathy mapping is a marketing strategy that involves understanding and documenting

Doorbuster

Definition of Doorbuster Doorbuster is a digital marketing term that refers to a heavily discounted,

Domain Name

Definition of Domain Name A domain name is a unique address used to identify and

Demand Generation

Definition of Demand Generation Demand generation refers to a strategic marketing process that aims to

Flow Experience

Definition of Flow Experience Flow experience, in digital marketing, refers to an optimal state in

Fundraising

Definition of Fundraising In the context of digital marketing, fundraising refers to the strategic process

Feature Set

Definition of Feature Set A feature set, in digital marketing, refers to the collection of

Feature Adoption

Definition of Feature Adoption Feature adoption refers to the process through which users become aware