Archives: Terms

Forecasting

Definition of Forecasting Forecasting in digital marketing refers to the process of predicting and estimating

Foot Traffic

Definition of Foot Traffic Foot traffic refers to the number of people physically entering or

Front-End User Experience

Definition of Front-End User Experience Front-End User Experience, in digital marketing, refers to the design,

Frequency Capping

Definition of Frequency Capping Frequency capping is a digital marketing technique that limits the number

Flanker Brand

Definition of flanker brand A flanker brand is a marketing strategy in which a company

Follower Engagement

Definition of Follower Engagement Follower engagement refers to the interactions between a brand or individual’s

Dwell Time

Definition of Dwell Time Dwell time is a digital marketing metric that measures the amount

Direct Response

Definition of Direct Response Direct response is a type of digital marketing strategy aimed at

Direct Traffic

Definition of Direct Traffic Direct traffic refers to website visitors who arrive at a webpage

Digital Wallet

Definition of Digital Wallet A digital wallet refers to an electronic device or application that

Decoy Effect

Definition of Decoy Effect The Decoy Effect, also known as the attraction effect or asymmetric

Dynamic Remarketing

Definition of Dynamic Remarketing Dynamic remarketing is a digital marketing strategy that involves displaying personalized

Dynamic Pricing

Definition of Dynamic Pricing Dynamic pricing, also known as demand-based pricing, is a digital marketing

Drip Campaign

Definition of Drip Campaign A drip campaign is a marketing strategy that involves sending a

Domain Authority

Definition of Domain Authority Domain Authority (DA) is a search engine ranking score developed by

Direct Mail

Definition of Direct Mail Direct Mail is a traditional marketing technique in which promotional materials

Digital Marketing

Definition of Digital Marketing Digital marketing refers to promoting and advertising products or services through

Dynamic Content

Definition of Dynamic Content Dynamic content refers to the personalized, real-time content displayed on websites,

Display Advertising

Definition of Display Advertising Display advertising refers to a digital marketing strategy that involves showcasing

Demographics

Definition of Demographics Demographics refer to the statistical data and characteristics of a specific population