Archives: Terms

Deep Linking

Definition of Deep Linking Deep linking is a digital marketing practice in which hyperlinks direct

Dark Social

Definition of Dark Social Dark Social refers to the sharing of content through private channels,

Dashboard

Definition of Dashboard A dashboard in digital marketing is a visual representation of key performance

Data Visualization

Definition of Data Visualization Data visualization refers to the graphical representation of data and information

Data Mining

Definition of Data Mining Data mining refers to the process of analyzing large sets of

Data Analytics

Definition of Data Analytics Data Analytics refers to the process of examining, cleansing, and transforming

Content Seeding

Definition of Content Seeding Content seeding is a digital marketing tactic where strategically chosen content

Conversion Uplift

Definition of Conversion Uplift Conversion uplift refers to the increase in the number of desired

Cultural Marketing

Definition of Cultural Marketing Cultural marketing is a strategy that focuses on understanding and connecting

Click Heatmap

Definition of Click Heatmap A Click Heatmap is a visual representation of user interactions with

Consumer Insight Analysis

Definition of Consumer Insight Analysis Consumer Insight Analysis is a digital marketing practice that involves

Chat Marketing

Definition of Chat Marketing Chat marketing is a branch of digital marketing that utilizes chat

Custom Landing Page

Definition of Custom Landing Page A custom landing page is a specially designed web page

Cross-Device Tracking

Definition of Cross-Device Tracking Cross-device tracking refers to the process of collecting and analyzing data

CTR Optimization

Definition of CTR Optimization CTR Optimization, short for Click-Through Rate Optimization, refers to the process

Crisis Communication

Definition of Crisis Communication Crisis communication is the process of managing and delivering information during

CRM Segmentation

Definition of CRM Segmentation CRM Segmentation is a digital marketing strategy that involves categorizing a

Click Path Analysis

Definition of Click Path Analysis Click Path Analysis is a digital marketing term referring to