Archives: Terms

Definition of Brand Narrative A brand narrative is the cohesive story that encompasses a company’s

Definition of Bait and Switch Bait and switch is a deceptive marketing tactic where a

Definition of Behavioral Intent Behavioral Intent in digital marketing refers to the analysis of a

Definition of Buyer’s Remorse Buyer’s remorse is a feeling of regret or anxiety experienced by

Definition of Business-to-Association (B2A) Business-to-Association (B2A), also known as Business-to-Administration, is a digital marketing term

Definition of Business-to-Government (B2G) Business-to-Government (B2G) is a digital marketing term that refers to interactions,

Definition of Business-to-Many (B2M) Business-to-Many (B2M) is a marketing approach that targets both other businesses

Definition of Back-End Optimization Back-end optimization refers to the process of improving a website’s behind-the-scenes

Definition of Behavioral Analysis Behavioral analysis in digital marketing refers to the process of collecting,

Definition of Business Model Canvas The Business Model Canvas is a visual representation and strategic

Definition of Branding Strategy A branding strategy, within the context of digital marketing, refers to

Definition of Brand Loyalty Brand loyalty refers to the consistent preference and dedication a customer

Definition of Brand Experience Brand experience refers to the cumulative emotional and cognitive associations that

Definition of Banner Blindness Banner blindness is a phenomenon in digital marketing where website visitors

Definition of Brand Ambassador A Brand Ambassador is an individual, typically a well-known person or

Definition of Bulk Email Marketing Bulk email marketing refers to the practice of sending out

Definition of Bounce Rate Bounce Rate is a digital marketing term that represents the percentage

Definition of Bricks-and-Clicks Bricks-and-Clicks refers to a business model that combines both traditional brick-and-mortar stores

Definition of Behavioral Analytics Behavioral analytics is the study and analysis of user behavior, specifically

Definition of Budget Allocation Budget allocation in digital marketing refers to the process of strategically