Archives: Terms

A brand narrative is the consistent, overarching story of why your company exists and who

Bait and switch is a deceptive tactic where a business advertises an offer it never

Behavioral intent reads a user’s actions—pricing visits, return frequency, search terms—to predict what they’ll do

Buyer’s remorse is the regret a customer feels after a purchase, and it quietly drives

Definition of Business-to-Association (B2A) Business-to-Association (B2A), also known as Business-to-Administration, is a digital marketing term

Business-to-Government (B2G) marketing means selling to public-sector buyers who follow procurement rules instead of impulse.

Definition of Business-to-Many (B2M) Business-to-Many (B2M) is a marketing approach that targets both other businesses

Back-end optimization is the work of making your server, database, and delivery layer respond faster,

Behavioral analysis interprets what users actually do, clicks, scrolls, purchases, to reveal intent that demographics

The Business Model Canvas maps your whole business on a single page across nine building

A branding strategy is the long-term plan for how your company will be perceived, the

Brand loyalty is a customer’s consistent preference for one brand even when alternatives are cheaper

Brand experience is the cumulative impression a brand leaves through every interaction, from the first

Banner blindness is the learned habit of ignoring anything on a page that looks like

A brand ambassador is a formal, usually paid representative who commits to promoting your company

Bulk email marketing means sending one campaign to a large list at once — but

Bounce rate is the share of visits where someone leaves without engaging further, but a

Bricks-and-clicks blends physical stores and online retail into one connected experience. Here’s how the model

Behavioral analytics studies the individual clicks, scrolls, and paths users take to explain why they

Budget allocation is how you decide where every marketing dollar goes — and it’s where