Archives: Terms

Testimonial

Definition of Testimonial A testimonial is a statement, usually written or spoken, that endorses a

Target Audience

Definition of Target Audience Target audience refers to the specific group of consumers that a

Real-time Marketing

Definition of Real-time Marketing Real-time marketing is a digital marketing strategy that focuses on promoting

Revenue Model

Definition of Revenue Model A revenue model refers to a business’s strategy for generating income

Referral Marketing

Definition of Referral Marketing Referral marketing is a strategy that focuses on leveraging existing customers

Responsive Design

Definition of Responsive Design Responsive Design refers to a web design approach aimed at creating

Reputation Management

Definition of Reputation Management Reputation Management refers to the practice of monitoring and influencing a

Reach

Definition of Reach Reach, in digital marketing, refers to the total number of unique individuals

Retargeting

Definition of Retargeting Retargeting is a digital marketing strategy that involves targeting individuals who have

Relationship Marketing

Definition of Relationship Marketing Relationship Marketing is a strategy that emphasizes building strong, long-term connections

Product Launch Campaign

Definition of Product Launch Campaign A product launch campaign is a strategic marketing effort focused

Publicity Coverage

Definition of Publicity Coverage Publicity coverage refers to the amount and type of exposure a

Product Trial

Definition of Product Trial Product trial refers to the process of offering potential customers a

Product Adaptation

Definition of Product Adaptation Product adaptation refers to the process of customizing a product or

Price Leader

Definition of Price Leader Price leader refers to a company that sets the benchmark for

Profitability Ratio

Definition of Profitability Ratio The profitability ratio, in digital marketing, refers to the measurement of

Product Rebranding

Definition of Product Rebranding Product rebranding is the process of changing or updating a product’s

Packaging Innovation

Definition of Packaging Innovation Packaging innovation in digital marketing refers to the creative and strategic