Archives: Terms

Quality Perception Gap

Definition of Quality Perception Gap Quality Perception Gap refers to the difference between a customer’s

Quirky Branding

Definition of Quirky Branding Quirky branding refers to a unique, unconventional, or offbeat approach taken

Quota Achievement

Definition of Quota Achievement Quota achievement in digital marketing refers to the accomplishment of a

Qualitative Data Analysis

Definition of Qualitative Data Analysis Qualitative Data Analysis (QDA) is the process of interpreting non-numerical

Questionnaire Compilation

Definition of Questionnaire Compilation Questionnaire Compilation refers to the process of creating and structuring a

Quality Campaign

Definition of Quality Campaign A Quality Campaign in digital marketing refers to a well-planned and

Quota Setting

Definition of Quota Setting Quota setting in digital marketing refers to the process of determining

Quantitative Evaluation

Definition of Quantitative Evaluation Quantitative evaluation in digital marketing refers to the process of measuring

Promotional Event

Definition of Promotional Event A promotional event is a marketing tactic in which a company

Product Testing

Definition of Product Testing Product testing in digital marketing refers to the process of evaluating

Personalization Engine

Definition of Personalization Engine A Personalization Engine is a marketing technology tool that utilizes data

Product Standardization

Definition of Product Standardization Product standardization is a digital marketing concept for creating uniform, consistent

Public Opinion Research

Definition of Public Opinion Research Public Opinion Research, in the context of digital marketing, refers

Perceived Value

Definition of Perceived Value Perceived value refers to the worth or importance that customers assign

Price Point

Definition of Price Point Price point refers to the specific pricing level of a product

Product Positioning

Definition of Product Positioning Product positioning is a digital marketing strategy that involves shaping and