Archives: Terms

Niche Market Research

Definition of Niche Market Research Niche market research is the process of identifying and analyzing

Quicksilver Strategy

Definition of Quicksilver Strategy The Quicksilver Strategy is a specific approach in digital marketing that

Online Marketplace

Definition of Online Marketplace An Online Marketplace is a digital platform that connects buyers and

New Market Penetration

Definition of New Market Penetration New Market Penetration refers to the process of entering and

Quota Incentive

Definition of Quota Incentive Quota incentive is a performance-based reward system used in digital marketing

Niche Innovation

Definition of Niche Innovation Niche innovation refers to the process of developing, promoting, and targeting

Quantitative Methodology

Definition of Quantitative Methodology Quantitative methodology in digital marketing refers to the collection and analysis

Niche Dominance

Definition of Niche Dominance Niche Dominance refers to a brand or company’s strong influence and

Niche Expansion

Definition of Niche Expansion Niche expansion in digital marketing refers to the process of broadening

Narrowcasting

Definition of Narrowcasting Narrowcasting refers to the targeted dissemination of digital marketing content to a

Non-price Competition

Definition of Non-price Competition Non-price competition is a marketing strategy in which businesses focus on

Product Sustainability

Definition of Product Sustainability Product sustainability refers to the development, marketing, and management of products

Product Aesthetics

Definition of Product Aesthetics Product aesthetics refer to the visual appeal and design elements of

Pre-launch Marketing

Definition of Pre-launch Marketing Pre-launch marketing refers to promotional activities and strategies implemented prior to

Partner Marketing

Definition of Partner Marketing Partner marketing is a collaboration between two or more businesses that

Product Discontinuation

Definition of Product Discontinuation Product discontinuation refers to the process of ceasing the production, marketing,

Product Configuration

Definition of Product Configuration Product configuration in digital marketing refers to the customizable aspects, options,

Public Opinion

Definition of Public Opinion In the context of digital marketing, public opinion refers to the

Product Catalog

Definition of Product Catalog A product catalog in digital marketing refers to a comprehensive, organized

Price Anchoring

Definition of Price Anchoring Price anchoring is a digital marketing technique where a reference price