Archives: Terms

Quota Fulfillment

Definition of Quota Fulfillment Quota fulfillment in digital marketing refers to the achievement of a

Niche Competitor

Definition of Niche Competitor A niche competitor is a business or individual that targets a

Network Building

Definition of Network Building Network building in digital marketing refers to the process of establishing

Narrative Branding

Definition of Narrative Branding Narrative branding is a marketing strategy that focuses on using storytelling

Niche Identity

Definition of Niche Identity Niche identity refers to the specific segment of a market that

Negative Branding

Definition of Negative Branding Negative branding refers to a marketing strategy where a company presents

New Market Development

Definition of new market development New market development refers to identifying, strategizing, and entering new

Niche Differentiation

Definition of Niche Differentiation Niche differentiation refers to the process of distinguishing and positioning a

Nonlinear Marketing

Definition of Nonlinear Marketing Nonlinear marketing is a multi-channeled and flexible approach to digital marketing

Niche Growth

Definition of Niche Growth Niche growth refers to the expansion of a specific, targeted segment

Niche Promotion

Definition of Niche Promotion Niche promotion is a digital marketing strategy that focuses on targeting

Promotional Campaign

Definition of Promotional Campaign A promotional campaign is a strategic marketing effort designed to raise

Product Loyalty

Definition of Product Loyalty Product loyalty refers to the tendency of customers to continuously choose

Profitability Analysis

Definition of Profitability Analysis Profitability analysis is the process of evaluating the effectiveness and financial

Positioning Map

Definition of Positioning Map A positioning map, also known as a perceptual map, is a

Product Hierarchy

Definition of Product Hierarchy Product hierarchy refers to categorizing a company’s products or services based

Product Diversification

Definition of Product Diversification Product diversification is a marketing strategy that involves expanding a company’s

Price Floor

Definition of Price Floor Price Floor in digital marketing refers to the minimum price set

Publicity Stunt

Definition of Publicity Stunt A publicity stunt is a planned event or action designed to

Product Upselling

Definition of Product Upselling Product upselling is a digital marketing strategy that encourages customers to