Archives: Terms

Online Retailing

Definition of Online Retailing Online retailing, also known as e-commerce or electronic retailing, refers to

Network Reach

Definition of Network Reach Network reach in digital marketing refers to the total number of

National Advertising

Definition of National Advertising National advertising is strategically promoting a product, service, or brand across

Niche Product

Definition of Niche Product A niche product is a specialized offering tailored to meet the

Nonprofit Branding

Definition of Nonprofit Branding Nonprofit branding refers to the process of creating and promoting a

New Media Marketing

Definition of New Media Marketing New Media Marketing refers to the promotion and advertising of

Natural Search

Definition of Natural Search Natural search, also known as organic search, refers to the process

Native Social Advertising

Definition of Native Social Advertising Native Social Advertising refers to promotional content that seamlessly integrates

Newsworthiness

Definition of Newsworthiness Newsworthiness, in the context of digital marketing, refers to the quality or

New Product Launch

Definition of New Product Launch A new product launch in digital marketing refers to the

Niche Positioning

Definition of Niche Positioning Niche positioning refers to the process of strategically targeting and promoting

Personal Branding

Definition of Personal Branding Personal branding refers to the process of establishing and promoting an

Product Recall

Definition of Product Recall Product recall is a process initiated by a company to withdraw

Product Expansion

Definition of Product Expansion Product expansion, in digital marketing, refers to the process of extending

Price Discrimination

Definition of Price Discrimination Price discrimination in digital marketing refers to the practice of charging

Product Experience

Definition of Product Experience Product Experience refers to the overall perception and interaction a user

Product Integration

Definition of Product Integration Product integration, also known as embedded marketing or native advertising, refers

Promotion Mix

Definition of Promotion Mix The promotion mix refers to the blend of various marketing communication

Pull Strategy

Definition of Pull Strategy A pull strategy in digital marketing refers to a tactic where

Product Endorsement

Definition of Product Endorsement Product endorsement is a marketing strategy in which a public figure,