Archives: Terms

Owned Content

Definition of Owned Content Owned content refers to any digital marketing material created and controlled

Neurometric Marketing

Definition of Neurometric Marketing Neurometric marketing is a specialized approach within the digital marketing field

New Market Entry

Definition of New Market Entry New Market Entry is a digital marketing term that refers

Niche Segmentation

Definition of Niche Segmentation Niche segmentation refers to the process of identifying and targeting a

Niche Provider

Definition of Niche Provider A niche provider, in the context of digital marketing, refers to

Narrow Market

Definition of Narrow Market Narrow market, also known as niche marketing, is a digital marketing

No-Frills Strategy

Definition of No-Frills Strategy The No-Frills Strategy in digital marketing refers to a simplistic, cost-effective

Niche Penetration

Definition of Niche Penetration Niche penetration refers to the process of targeting and gaining market

Nonverbal Communication

Definition of Nonverbal Communication Nonverbal communication refers to the conveyance of information, ideas, or emotions

Nonprobability Sampling

Definition of Nonprobability Sampling Nonprobability sampling is a type of sampling method used in digital

Network Analysis

Definition of Network Analysis Network analysis in digital marketing refers to the process of examining

Product Innovation

Definition of Product Innovation Product innovation refers to the development and introduction of new or

Permission-Based Marketing

Definition of Permission-Based Marketing Permission-based marketing is a digital marketing strategy in which businesses only

Purchase Funnel

Definition of Purchase Funnel A Purchase Funnel, also known as a sales funnel or marketing

Promotion Strategy

Definition of Promotion Strategy A promotion strategy refers to the methods and tactics used by

Product Life Extension

Definition of Product Life Extension Product Life Extension in digital marketing refers to the strategic

Public Relations Campaign

Definition of Public Relations Campaign A Public Relations (PR) Campaign is a strategic communication process

Packaging Strategy

Definition of Packaging Strategy Packaging strategy in digital marketing refers to the design and presentation

Premium Pricing

Definition of Premium Pricing Premium pricing is a marketing strategy in which a product or

Pay-Per-Click (PPC)

Definition of Pay-Per-Click (PPC) Pay-Per-Click (PPC) is a digital marketing model where advertisers pay a