Archives: Terms

Opportunity Cost

Definition of Opportunity Cost Opportunity cost in digital marketing refers to the potential benefits or

Next-Best-Action Marketing

Definition of Next-Best-Action Marketing Next-Best-Action Marketing is a customer-centric marketing approach that uses data analysis

Needs-Based Marketing

Definition of Needs-Based Marketing Needs-based marketing is a strategy in which businesses identify and target

Negative Publicity

Definition of Negative Publicity Negative publicity refers to unfavorable information or content about a brand,

New Customer Acquisition

Definition of New Customer Acquisition New Customer Acquisition refers to the process of attracting, engaging,

Newsworthy Content

Definition of Newsworthy Content Newsworthy content refers to digital marketing materials that are timely, relevant,

Norms and Values

Definition of Norms and Values Norms and values in digital marketing refer to the shared

Niche Advertising

Definition of Niche Advertising Niche advertising is a marketing strategy that focuses on targeting a

Network Effects

Definition of Network Effects Network effects refer to a phenomenon where a product or service

Net Revenue

Definition of Net Revenue Net revenue, in digital marketing, refers to the total income generated

Niche Audience

Definition of Niche Audience A niche audience refers to a specific, smaller subset of a

Product Awareness

Definition of Product Awareness Product awareness refers to the degree to which potential customers recognize,

Positioning Strategy

Definition of Positioning Strategy Positioning strategy refers to the process of creating a distinct image

Psychographics

Definition of Psychographics Psychographics is a marketing concept that focuses on understanding consumers’ personalities, values,

Product Mix

Definition of Product Mix Product mix, in digital marketing, refers to the complete range of

Purchase Decision

Definition of Purchase Decision Purchase decision refers to the point in the consumer decision-making process

Product Strategy

Definition of Product Strategy Product strategy, in digital marketing, refers to the plan and approach

Prospect

Definition of Prospect A prospect is an individual or organization that has shown interest in

Performance Metrics

Definition of Performance Metrics Performance metrics in digital marketing refer to measurable values that help

Permission Marketing

Definition of Permission Marketing Permission marketing is a digital marketing strategy in which businesses obtain