Archives: Terms

Order Value

Definition of Order Value Order value, also known as average order value (AOV), refers to

Narrative Marketing

Definition of Narrative Marketing Narrative marketing is the strategic approach of using compelling storytelling techniques

Neurometric

Definition of Neurometric Neurometric refers to the quantification and analysis of brain activity and responses

Normative Influence

Definition of Normative Influence Normative influence refers to the impact that societal norms, expectations, and

Nominal Scale

Definition of Nominal Scale A nominal scale, in digital marketing, refers to a categorical measurement

Niche Strategy

Definition of Niche Strategy Niche strategy refers to a focused and targeted marketing approach that

Niche Brand

Definition of Niche Brand A niche brand refers to a product or service that is

Navigational Search

Definition of Navigational Search Navigational search refers to a type of online search query where

Non-personal Communication

Definition of Non-personal Communication Non-personal communication in digital marketing refers to a form of promotion

Native Commerce

Definition of Native Commerce Native Commerce refers to the integration of e-commerce and content within

Negative Keywords

Definition of Negative Keywords Negative keywords are specific words or phrases that help prevent an

Publicity

Definition of Publicity Publicity refers to the technique of gaining public attention and awareness for

Product Placement

Definition of Product Placement Product placement is a strategic marketing technique where a brand’s product

Qualitative Analysis

Definition of Qualitative Analysis Qualitative Analysis in digital marketing refers to the process of examining

Partnership Marketing

Definition of Partnership Marketing Partnership marketing is a collaborative strategy where two or more businesses

Queue Management

Definition of Queue Management Queue management, in digital marketing, refers to the process of organizing

Product Line

Definition of Product Line Product Line refers to a collection of related products that are

Quick-Start Guide

Definition of Quick-Start Guide A Quick-Start Guide is a concise, easy-to-understand resource that provides an

Penetration Pricing

Definition of Penetration Pricing Penetration pricing is a marketing strategy where a product is initially

Quantum Marketing

Definition of Quantum Marketing Quantum Marketing is a relatively new approach to digital marketing that