Archives: Terms

Product Differentiation

Definition of Product Differentiation Product differentiation is a marketing strategy that involves distinguishing a product

Qualifying Criteria

Definition of Qualifying Criteria Qualifying criteria in digital marketing refers to a set of predetermined

Push Marketing

Definition of Push Marketing Push marketing, also known as outbound marketing, is a strategy where

Quality Score

Definition of Quality Score Quality Score is a metric used by search engines, primarily Google

Pull Marketing

Definition of Pull Marketing Pull marketing, also known as inbound marketing, is a strategy that

Quick-Turnaround Campaign

Definition of Quick-Turnaround Campaign A Quick-Turnaround Campaign is a digital marketing strategy that focuses on

Perceptual Map

Definition of Perceptual Map A perceptual map, in the context of digital marketing, is a

Quantitative Data

Definition of Quantitative Data Quantitative data refers to numerical information that can be measured, analyzed,

Packaging Design

Definition of Packaging Design Packaging design refers to the creation of the exterior look and

Quality Assurance

Definition of Quality Assurance Quality Assurance (QA) in digital marketing refers to the systematic process

Organic Traffic

Definition of Organic Traffic Organic traffic refers to the visitors who land on a website

Out-of-Home Advertising

Definition of Out-of-Home Advertising Out-of-Home Advertising (OOH) refers to any advertisements that reach consumers while

Owned Media

Definition of Owned Media Owned media refers to any online assets that are under the

Offline Marketing

Definition of Offline Marketing Offline marketing, also known as traditional marketing, refers to advertising and

On-page SEO

Definition of On-page SEO On-page SEO refers to the optimization of individual web pages on

Online Presence

Definition of Online Presence Online presence refers to the visibility and accessibility of a brand,

One-to-One Marketing

Definition of One-to-One Marketing One-to-one marketing, also known as personalized marketing, is a digital marketing

Offer Strategy

Definition of Offer Strategy Offer strategy in digital marketing refers to the plan and tactics