Archives: Terms

Observational Research

Definition of Observational Research Observational research in digital marketing refers to the process of gathering

Needs-Based Segmentation

Definition of Needs-Based Segmentation Needs-based segmentation is a marketing strategy that focuses on categorizing and

Nurturing Leads

Definition of Nurturing Leads Nurturing leads refers to the process of building and maintaining relationships

Native Content

Definition of Native Content Native content refers to marketing materials that seamlessly blend with the

Narrowcasting

Definition of Narrowcasting Narrowcasting is a digital marketing strategy that focuses on reaching a specific,

Naming Strategy

Definition of Naming Strategy A naming strategy is a well-thought-out plan for creating and selecting

Noise Level

Definition of Noise Level Noise level, in digital marketing, refers to the amount of irrelevant

Newsletter Marketing

Definition of Newsletter Marketing Newsletter marketing is a digital marketing strategy that involves sending periodic

New Media

Definition of New Media New Media refers to digital-based communication and content platforms, often involving

Niche Segmentation

Definition of Niche Segmentation Niche segmentation refers to the process of dividing a broader market

Query String

Definition of Query String A query string is a portion of a URL that contains

Quick Wins

Definition of Quick Wins Quick Wins in digital marketing refers to strategies or actions that

Quota Sampling

Definition of Quota Sampling Quota sampling is a non-probability sampling technique used in market research

Qualified Leads

Definition of Qualified Leads Qualified leads refer to prospective customers who have shown a significant

Quality Control

Definition of Quality Control Quality control in digital marketing refers to the process of ensuring

Questionnaire Design

Definition of Questionnaire Design Questionnaire Design refers to the process of creating a structured set

Quantitative Analysis

Definition of Quantitative Analysis Quantitative analysis in digital marketing refers to the process of collecting

Point of Sale (POS)

Definition of Point of Sale (POS) Point of Sale (POS) refers to the specific location