Archives: Terms

Qualitative Research

Definition of Qualitative Research Qualitative research in digital marketing refers to the process of gathering

Profit Margin

Definition of Profit Margin Profit margin, in the context of digital marketing, refers to the

QR Code Marketing

Definition of QR Code Marketing QR Code Marketing is a digital marketing strategy that involves

Product Development

Definition of Product Development Product development in digital marketing refers to the process of creating,

Psychographic Segmentation

Definition of Psychographic Segmentation Psychographic segmentation is a marketing strategy that categorizes consumers based on

Promotional Mix

Definition of Promotional Mix The Promotional Mix refers to the blend of various marketing communication

Personalization

Definition of Personalization Personalization in digital marketing refers to the practice of tailoring content, offers,

Public Relations

Definition of Public Relations Public Relations (PR) in digital marketing refers to the strategic communication

Positioning Statement

Definition of Positioning Statement A positioning statement is a concise, strategic description that defines how

Pricing Strategy

Definition of Pricing Strategy Pricing strategy refers to a method or approach that businesses use

Product Lifecycle

Definition of Product Lifecycle The Product Lifecycle refers to the various stages a product goes

Organic Growth

Definition of Organic Growth Organic growth, in digital marketing, refers to the increase in website

Occasion Marketing

Definition of Occasion Marketing Occasion marketing refers to the strategic planning and execution of marketing

Open Rate

Definition of Open Rate Open rate is a digital marketing term referring to the percentage

Overhead Costs

Definition of Overhead Costs Overhead costs refer to the ongoing expenses that businesses incur while

Opt-in

Definition of Opt-in Opt-in is a digital marketing term referring to the voluntary action taken

Opinion Leader

Definition of Opinion Leader An opinion leader is an individual with a strong influence, expertise,

Online Advertising

Definition of Online Advertising Online advertising refers to the use of internet-based platforms and tools

Outbound Marketing

Definition of Outbound Marketing Outbound Marketing refers to promotional strategies where businesses actively reach out

Organic Search

Definition of Organic Search Organic search refers to the non-paid search results that appear on