Archives: Terms

Marketing Differentiation

Definition of Marketing Differentiation Marketing differentiation refers to the process of distinguishing a product, service,

Landing Page Builder

Definition of Landing Page Builder A Landing Page Builder is a digital marketing tool that

Lead Acquisition

Definition of Lead Acquisition Lead Acquisition refers to the process of attracting potential customers, also

Local Search Ranking

Definition of Local Search Ranking Local Search Ranking refers to the position at which a

Link Acquisition

Definition of Link Acquisition Link acquisition, also known as link building, refers to the process

Lead Tracking

Definition of Lead Tracking Lead tracking is the process of monitoring and managing potential customers

LinkedIn Connection

Definition of LinkedIn Connection A LinkedIn Connection is a professional contact established on the LinkedIn

Landing Page Elements

Definition of Landing Page Elements Landing page elements refer to the various components that make

Marketing Attribution

Definition of Marketing Attribution Marketing Attribution is a method used in digital marketing to identify

Marketing Ethics

Definition of Marketing Ethics Marketing Ethics refers to the guiding principles and moral values that

Media Fragmentation

Definition of Media Fragmentation Media fragmentation refers to the increasing variety and number of media

Merchandise Planning

Definition of Merchandise Planning Merchandise planning is a strategic approach used in digital marketing to

Market Economy

Definition of Market Economy Market economy refers to an economic system in which supply and

Marketing Psychology

Definition of Marketing Psychology Marketing Psychology is the study and application of psychological principles and

Mood Marketing

Definition of Mood Marketing Mood marketing is a digital marketing strategy that focuses on appealing

Micro-Moments

Definition of Micro-Moments Micro-moments refer to the brief instances when consumers turn to their digital

Marketing Mix Modeling

Definition of Marketing Mix Modeling Marketing Mix Modeling (MMM) is a statistical analysis technique used