Archives: Terms

Marketing Plan

Definition of Marketing Plan A marketing plan is a strategic document outlining an organization’s marketing

Lead Conversion Rate

Definition of Lead Conversion Rate Lead Conversion Rate is a digital marketing metric that measures

Landing Page Variants

Definition of Landing Page Variants Landing page variants, also known as A/B testing or split

Local Marketing

Definition of Local Marketing Local marketing, also known as local store marketing or neighborhood marketing,

Landing Page Experience

Definition of Landing Page Experience Landing Page Experience refers to the user’s perception and overall

LinkedIn Ads

Definition of LinkedIn Ads LinkedIn Ads refers to the paid advertising opportunities available on the

Local Citation

Definition of Local Citation A local citation refers to any mention of a business’s name,

Location-Based Services

Definition of Location-Based Services Location-Based Services (LBS) are marketing tools that utilize a user’s geographic

Landing Page Elements

Definition of Landing Page Elements Landing Page Elements refer to the various components of a

Lead Capture

Definition of Lead Capture Lead capture refers to the process of collecting information, such as

Local Listing Management

Definition of Local Listing Management Local Listing Management is a digital marketing strategy that involves

Market Niche

Definition of Market Niche A market niche is a specific segment of a broader market,

Marketing ROI

Definition of Marketing ROI Marketing ROI (Return on Investment) is a performance metric used to

Mail Merge

Definition of Mail Merge Mail merge is a digital marketing technique that enables users to

Market Validation

Definition of Market Validation Market validation is the process of evaluating the demand and potential

Marketing Persona

Definition of Marketing Persona A marketing persona is a fictional representation of a company’s ideal

Multivariate Testing

Definition of Multivariate Testing Multivariate testing is a digital marketing technique that involves simultaneously testing

Mystery Shopper

Definition of Mystery Shopper A mystery shopper is an individual who poses as a regular

Mood Board

Definition of Mood Board A mood board is a visual presentation or collage consisting of