Marketing Analytics
Definition of Marketing Analytics Marketing Analytics refers to the practice of measuring, analyzing, and managing
Definition of Marketing Analytics Marketing Analytics refers to the practice of measuring, analyzing, and managing
Definition of Live Streaming Live streaming refers to the real-time broadcasting of events, content, or
Definition of Landing Page Split Testing Landing Page Split Testing, also known as A/B testing,
Definition of Latent Semantic Indexing (LSI) Latent Semantic Indexing (LSI) is a mathematical technique used
Definition of Lead Magnet Strategy A Lead Magnet Strategy is a marketing approach that involves
Definition of Landing Page Design Landing Page Design refers to the process of creating an
Definition of Link Popularity Link Popularity refers to the number of inbound links that are
Definition of Link Profile A link profile refers to the overall collection of inbound and
Definition of Link Juice Link juice is a slang term in digital marketing circles that
Definition of Logo Design Logo design refers to the process of creating a unique visual
Definition of Local Search Local search refers to optimizing a business’s online presence to increase
Definition of Marketing Funnel A marketing funnel is a strategic model that represents the customer
Definition of Marketing Collateral Marketing collateral refers to various media materials, both print and digital,
Definition of Marketing Automation Marketing Automation refers to the use of software tools and technology
Definition of Mass Marketing Mass marketing, also known as undifferentiated marketing, is a strategy in
Definition of Message Development Message development in digital marketing refers to the process of creating
Definition of Market Positioning Market positioning refers to the process of establishing and maintaining a
Definition of Market Penetration Market penetration refers to the extent to which a product, service,
Definition of Metrics Metrics, in digital marketing, refer to the various quantitative measurements used to
Definition of Media Kit A media kit, in the context of digital marketing, is a
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