Media Buying
Definition of Media Buying Media buying refers to the process of negotiating, purchasing, and securing
Definition of Media Buying Media buying refers to the process of negotiating, purchasing, and securing
Definition of Lead Funnel A lead funnel, in digital marketing, refers to the structured process
Definition of Lead Qualification Lead qualification is the process of evaluating and determining whether a
Definition of Local Business Listing A local business listing is an online profile that contains
Definition of Landing Page Conversion Rate Landing Page Conversion Rate refers to the percentage of
Definition of Lead Scoring Lead scoring is a marketing methodology used to assign a numerical
Definition of Live Chat Live Chat is a digital marketing tool and communication channel that
Definition of Lookalike Audience A Lookalike Audience is a digital marketing term that refers to
Definition of List Segmentation List segmentation refers to the process of dividing a larger target
Definition of Lead Nurturing Lead nurturing refers to the process of building and maintaining relationships
Definition of Landing Page Optimization Landing Page Optimization (LPO) refers to the process of enhancing
Definition of Merchandising Merchandising in digital marketing refers to the strategic display and promotion of
Definition of Multi-Channel Marketing Multi-channel marketing refers to the practice of reaching and engaging with
Definition of Mobile Marketing Mobile marketing refers to a multi-channel, digital marketing strategy aimed at
Definition of Microtargeting Microtargeting is a digital marketing strategy that involves segmenting audiences based on
Definition of Mission Statement A mission statement in digital marketing refers to a concise, clear,
Definition of Market Share Market share refers to the percentage of the total sales or
Definition of Market Research Market research, in the context of digital marketing, refers to the
Definition of Marketing Strategy Marketing strategy is a long-term, forward-looking approach to promote a brand,
Definition of Marketing Mix The Marketing Mix, also known as the 4Ps, refers to a
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