Archives: Terms

JIT Sourcing

Definition of JIT Sourcing JIT Sourcing, short for Just-In-Time Sourcing, is a digital marketing practice

Keyword Targeting

Definition of Keyword Targeting Keyword targeting is a digital marketing strategy that involves selecting and

Kiosk Interaction Design

Definition of Kiosk Interaction Design Kiosk Interaction Design refers to the strategic process of creating

Key Insights

Definition of Key Insights Key insights in digital marketing refer to valuable pieces of information

Key Account Manager

Definition of Key Account Manager A Key Account Manager (KAM) is a professional responsible for

Keynote Lecture

Definition of Keynote Lecture A Keynote Lecture in digital marketing is a prominent presentation, often

Keyword Rich

Definition of Keyword Rich Keyword-rich refers to the strategic usage of relevant and important keywords

Keyword Suggestion

Definition of Keyword Suggestion Keyword Suggestion refers to the process of identifying and recommending potential

Hyperlinked Content

Definition of Hyperlinked Content Hyperlinked content refers to the practice of inserting clickable links or

High-Involvement Product

Definition of High-Involvement Product A high-involvement product refers to a good or service that requires

Handheld Marketing

Definition of Handheld Marketing Handheld marketing, also known as mobile marketing, is a multi-channel digital

Hub Marketing Strategy

Definition of Hub Marketing Strategy Hub Marketing Strategy is a digital marketing approach that focuses

Help Desk

Definition of Help Desk The term “Help Desk” in digital marketing refers to a centralized

Hierarchy of Authority

Definition of Hierarchy of Authority Hierarchy of Authority in digital marketing refers to the structure

Hosted Solutions

Definition of Hosted Solutions Hosted solutions, in digital marketing, refer to software or web applications

Hub-and-Spoke Model

Definition of Hub-and-Spoke Model The Hub-and-Spoke Model is a digital marketing strategy that involves creating

Hybrid Distribution

Definition of Hybrid Distribution Hybrid distribution is a digital marketing strategy that combines both direct