Archives: Terms

J-Coupon

Definition of J-Coupon J-Coupon is a term related to digital marketing that refers to a

KPI Measurement

Definition of KPI Measurement KPI Measurement refers to the process of quantifying the performance of

Keynote Address

Definition of Keynote Address A Keynote Address is a speech or presentation delivered at the

Key Differentiator

Definition of Key Differentiator A key differentiator is a unique feature, service, or attribute that

Keyword Intent

Definition of Keyword Intent Keyword intent, also referred to as search intent or user intent,

Keyword Cannibalization

Definition of Keyword Cannibalization Keyword cannibalization refers to the unintentional practice of targeting the same

Key Performance Index

Definition of Key Performance Index Key Performance Index, commonly referred to as Key Performance Indicator

Kiosk Advertisement

Definition of Kiosk Advertisement Kiosk Advertisement refers to the use of digital screens, interactive displays,

Keynote Session

Definition of Keynote Session A Keynote Session in digital marketing refers to a significant presentation

Keyword Inflation

Definition of Keyword Inflation Keyword inflation refers to the gradual increase in the cost-per-click (CPC)

Keyword Research Tool

Definition of Keyword Research Tool A Keyword Research Tool is a digital marketing software or

High-Low Pricing

Definition of High-Low Pricing High-low pricing is a pricing strategy in which a company initially

Hyperlink Building

Definition of Hyperlink Building Hyperlink building, commonly referred to as “link building,” is a digital

High-Potential Market

Definition of High-Potential Market A high-potential market, in digital marketing, refers to a target market

Hook Model

Definition of Hook Model The Hook Model is a digital marketing framework that revolves around

Hidden Benefit

Definition of Hidden Benefit Hidden benefit, in digital marketing, refers to an advantage or favorable

Hybrid Cloud

Definition of Hybrid Cloud Hybrid cloud is a computing environment that combines both public and

Hyperautomation

Definition of Hyperautomation Hyperautomation refers to the combination of advanced technologies like artificial intelligence (AI),

Hosted Video

Definition of Hosted Video Hosted video refers to digital video content that is stored and

Hyperlink Strategy

Definition of Hyperlink Strategy A hyperlink strategy refers to a deliberate approach in digital marketing