Archives: Terms

Hyperconverged Infrastructure

Definition of Hyperconverged Infrastructure Hyperconverged Infrastructure (HCI) is a digital term related to information technology

In-Feed Ads

Definition of In-Feed Ads In-feed ads are a form of native advertising that seamlessly blend

Incentive Marketing

Definition of Incentive Marketing Incentive marketing is a promotional strategy that involves offering consumers rewards,

Innovation Adoption

Definition of Innovation Adoption Innovation Adoption refers to the process through which individuals and businesses

In-App Messaging

Definition of In-App Messaging In-app messaging refers to communications taking place within an application, targeted

Inbound Link Strategy

Definition of Inbound Link Strategy Inbound link strategy, also known as backlink strategy, refers to

Influencer Outreach

Definition of Influencer Outreach Influencer outreach refers to the process of identifying, connecting with, and

In-Image Ads

Definition of In-Image Ads In-image ads are a form of digital advertising that involves placing

Impulse Purchase

Definition of Impulse Purchase Impulse purchase refers to a spontaneous, unplanned buying decision made by

Influencer Collaboration

Definition of Influencer Collaboration Influencer collaboration is a digital marketing strategy in which a brand

Keyword Prominence

Definition of Keyword Prominence Keyword prominence refers to the importance and visibility of specific keywords

Keyword Performance

Definition of Keyword Performance Keyword performance refers to the effectiveness of specific keywords in attracting

Keyword Cluster

Definition of Keyword Cluster A keyword cluster refers to a group of closely related keywords

Key Driver Analysis

Definition of Key Driver Analysis Key Driver Analysis (KDA) is a process used in digital

Keyword Phrase

Definition of Keyword Phrase A keyword phrase, in digital marketing, refers to a specific combination

Keynote Address

Definition of Keynote Address A Keynote Address refers to the main speech or presentation given

Kiosk Display

Definition of Kiosk Display Kiosk Display refers to an interactive, self-contained marketing unit, often found

Keyword Gap Analysis

Definition of Keyword Gap Analysis Keyword Gap Analysis is a digital marketing strategy that involves

KPI Analysis

Definition of KPI Analysis KPI Analysis refers to the evaluation of Key Performance Indicators (KPIs)