Archives: Terms

In-App Purchase

Definition of In-App Purchase In-app purchase refers to a transaction conducted by a user within

In-House Agency

Definition of In-House Agency An In-House Agency refers to a team or department within a

Image Alt Text

Definition of Image Alt Text Image Alt Text, short for “alternative text,” is a descriptive

In-Market Targeting

Definition of In-Market Targeting In-market targeting is a digital marketing strategy that focuses on reaching

Interactive Marketing

Definition of Interactive Marketing Interactive Marketing refers to a marketing approach that engages consumers through

Integrated CRM

Definition of Integrated CRM Integrated CRM, or Customer Relationship Management, refers to the process of

In-Depth Interview

Definition of In-Depth Interview In-Depth Interview (IDI) is a qualitative research method used in digital

In-Game Advertising

Definition of In-Game Advertising In-game advertising refers to the placement of promotional content within digital

In-Ad Messaging

Definition of In-Ad Messaging In-Ad Messaging refers to the incorporation of promotional content or messages

Keyword Grouping

Definition of Keyword Grouping Keyword grouping is the process of organizing and categorizing keywords based

Key User

Definition of Key User A key user in digital marketing is an individual who plays

Key Customer

Definition of Key Customer A Key Customer is a highly valuable client or consumer who

Kiosk Promotion

Definition of Kiosk Promotion Kiosk promotion refers to a digital marketing technique where interactive, self-service

Keyword Bid

Definition of Keyword Bid A keyword bid, in digital marketing, refers to the amount an

KPI Reporting

Definition of KPI Reporting KPI Reporting refers to the process of tracking, analyzing, and communicating

Key Performance Area

Definition of Key Performance Area Key Performance Area (KPA), in digital marketing, refers to the

Key Contact

Definition of Key Contact A Key Contact, in digital marketing, refers to an individual who

Keyword Mapping

Definition of Keyword Mapping Keyword mapping is the process of assigning relevant keywords to different

Keyword Analysis

Definition of Keyword Analysis Keyword Analysis, in digital marketing, is the process of identifying and