Archives: Terms

Jurisdiction Targeting

Definition of Jurisdiction Targeting Jurisdiction targeting, also known as geo-targeting or location-based marketing, refers to

Journey Touchpoints

Definition of Journey Touchpoints Journey touchpoints are the various interactions a consumer has with a

Job Board Advertising

Definition of Job Board Advertising Job board advertising refers to the online promotion of job

Jitter

Definition of Jitter Jitter, in the context of digital marketing, refers to inconsistencies or variations

Jolt Marketing

Definition of Jolt Marketing Jolt Marketing is a digital marketing strategy that aims to create

Joint Promotion

Definition of Joint Promotion Joint promotion, in digital marketing, refers to a collaborative marketing strategy

Jargon

Definition of Jargon Jargon refers to specialized terminology or language used by a specific group,

J-Curve Effect

Definition of J-Curve Effect The J-Curve Effect in digital marketing refers to the initial dip

Intent Data

Definition of Intent Data Intent data refers to the information collected about a user’s online

Impulse Buying

Definition of Impulse Buying Impulse buying refers to the spontaneous, unplanned, and immediate purchase of

In-Text Ads

Definition of In-Text Ads In-text ads are a form of digital marketing where advertisements are

Integrated Analytics

Definition of Integrated Analytics Integrated Analytics refers to the process of gathering, analyzing, and consolidating

Inbound Link

Definition of Inbound Link An inbound link, also known as a backlink, is a hyperlink

Infographic

Definition of Infographic An infographic is a visual representation of data, information, or knowledge designed

Hypertargeting

Definition of Hypertargeting Hypertargeting is a digital marketing strategy that involves delivering highly personalized content

In-App Advertising

Definition of In-App Advertising In-app advertising refers to the placement of ads within mobile applications,

Hyper-Personalization

Definition of Hyper-Personalization Hyper-personalization is a digital marketing approach that involves utilizing real-time data and

Identity Marketing

Definition of Identity Marketing Identity marketing is a strategic approach in digital marketing where brands