Archives: Terms

Guerrilla Content

Definition of Guerrilla Content Guerrilla Content refers to a creative and unconventional digital marketing strategy

Google Trends

Definition of Google Trends Google Trends is a free online tool offered by Google that

Email Tracking

Definition of Email Tracking Email tracking is a method used in digital marketing to monitor

Guerilla Activation

Definition of Guerilla Activation Guerilla Activation is a marketing strategy that involves unconventional, low-cost, and

Geolocation Marketing

Definition of Geolocation Marketing Geolocation marketing is a digital marketing strategy that utilizes real-time geospatial

Geographic Spread

Definition of Geographic Spread Geographic spread, in digital marketing, refers to the coverage or distribution

Flighting Strategy

Definition of Flighting Strategy A flighting strategy is a digital marketing approach in which advertising

Filter Bubble

Definition of Filter Bubble The term “filter bubble” in digital marketing refers to the phenomenon

Financial Leverage

Definition of Financial Leverage Financial leverage, although not exclusive to digital marketing, refers to the

Fundraising Campaign

Definition of Fundraising Campaign A fundraising campaign is a strategic effort initiated by an organization

Follower Persona

Definition of Follower Persona A follower persona is a semi-fictional representation of an ideal audience

Focus Keyword

Definition of Focus Keyword A focus keyword (or keyphrase) is a specific word or phrase

Fair Lending

Definition of Fair Lending Fair Lending is not a digital marketing term, but rather a

Full-Service Agency

Definition of Full-Service Agency A Full-Service Agency is a marketing company that offers a comprehensive

Flanking Strategy

Definition of Flanking Strategy Flanking strategy is a digital marketing approach where a brand targets

Digital Impression

Definition of Digital Impression A digital impression refers to a single instance of an online

Direct Message (DM)

Definition of Direct Message (DM) Direct Message (DM) is a private, one-on-one communication method used

Data Funnels

Definition of Data Funnels Data funnels, in digital marketing, refer to the visualization and analysis