Archives: Terms

Displacement Effect

Definition of Displacement Effect The Displacement Effect in digital marketing refers to the phenomenon where

Dual-Channel Marketing

Definition of Dual-Channel Marketing Dual-channel marketing refers to the strategic use of two different marketing

Door-to-Door Sales

Definition of Door-to-Door Sales Door-to-door sales refer to a traditional marketing and sales strategy where

Deep Engagement

Definition of Deep Engagement Deep Engagement in digital marketing refers to the degree of interaction

Duplicate Clicks

Definition of Duplicate Clicks Duplicate clicks refer to multiple clicks on a digital advertisement from

Disqualify

Definition of Disqualify In digital marketing, “disqualify” refers to the process of identifying and filtering

Email Bounce Rate

Definition of Email Bounce Rate Email Bounce Rate refers to the percentage of sent emails

Ethical Branding

Definition of Ethical Branding Ethical branding refers to the practice of developing and promoting a

Ethical Advertising

Definition of Ethical Advertising Ethical advertising refers to the practice of creating and promoting marketing

Emotionally Engaging Content

Definition of Emotionally Engaging Content Emotionally engaging content refers to digital marketing materials that evoke

Email Targeting

Definition of Email Targeting Email targeting is a digital marketing strategy that involves sending personalized

Email Subject Line

Definition of Email Subject Line The email subject line is the brief text displayed in

Email Spam

Definition of Email Spam Email spam, also known as unsolicited bulk email (UBE) or junk

Email Response Rate

Definition of Email Response Rate Email Response Rate is a digital marketing metric that measures

Email Outreach

Definition of Email Outreach Email outreach is a digital marketing strategy that involves connecting with

Email Opt-In

Definition of Email Opt-In Email opt-in refers to the process where individuals voluntarily provide their

Factoring

Definition of Factoring Factoring, in the context of digital marketing, refers to a mathematical approach

Franchisee

Definition of Franchisee A franchisee is an individual or organization that acquires the right to

Form A/B Testing

Definition of Form A/B Testing Form A/B Testing is a digital marketing technique used to

Follower-to-Lead Ratio

Definition of Follower-to-Lead Ratio The Follower-to-Lead Ratio in digital marketing is a metric that measures